Senior Marketing Manager, Consumer Experience

Jobylon AB; Vantaa; On-site; EUR 70,000 - 110,000; Full time

Job summary

Fazer Bakery Finland is seeking a Senior Marketing Manager, Consumer Experience to shape how Fazer Bakery brands connect with consumers across digital channels. You will drive the development of digital marketing and consumer experience, turning data, technology and insights into meaningful consumer engagement and measurable business impact.

Based in Vantaa, this fixed-term role for approximately 10 months starts in November 2026.

Qualifications

• Strong experience in digital marketing and consumer engagement.
• Broad understanding of the digital marketing ecosystem (content, social, digital media, analytics, marketing automation, MarTech).
• Strong stakeholder management and collaboration skills.

Responsibilities

• Leading the development of digital marketing and consumer experience across Fazer Bakery brands.
• Driving digital acceleration and transformation initiatives with measurable business results.
• Using data and marketing tech to improve performance and engagement.
• Building digital capabilities and best practices across markets and teams.
• Provide leadership and direction for a small team of marketing experts.

Skills

Digital marketing

Consumer engagement

MarTech

Analytics

Stakeholder management

Team leadership

Education

Bachelor's degree in Marketing or related field

Job description

Senior Marketing Manager, Consumer Experience

In this role, you will shape how Fazer Bakery brands connect with consumers across digital channels. You will drive the development of digital marketing and consumer experience, turning data, technology and insights into meaningful consumer engagement and measurable business impact.

What will you be responsible for?

• Leading the development of digital marketing and consumer experience across Fazer Bakery, ensuring our brands create engaging, relevant and impactful experiences across consumer touchpoints
• Driving digital acceleration and transformation initiatives, turning new capabilities, technologies and ways of working into measurable business results
• Using data, insights and marketing technology to improve performance, helping teams make smarter decisions and continuously optimise consumer engagement
• Building digital capabilities and best practices across Fazer Bakery markets, supporting specialists and fostering a culture of experimentation, learning and collaboration
• Provide leadership and direction for a small team of marketing experts, enabling them to deliver impact across brands and markets

Working closely with marketing teams across Finland and in collaboration with colleagues in Sweden and the Baltics, you will help strengthen digital capabilities, accelerate new ways of working and ensure that our brands stay relevant and engaging across consumer touchpoints.

This is a fixed-term role for approximately 10 months, starting in November 2026. You will report to the VP, Marketing & Portfolio, Fazer Bakery Finland, and be based in Vantaa, where we mainly work onsite.

You are an experienced digital marketing professional who combines strategic thinking with a hands-on mindset. You enjoy turning ideas into action, bringing people together and driving continuous improvement in a fast-moving environment.

To succeed in this role, you bring:

• Strong experience in digital marketing and consumer engagement, with a track record of developing capabilities, driving change and delivering measurable business impact.
• A broad understanding of the digital marketing ecosystem, including areas such as content, social media, digital media, analytics, marketing automation and MarTech.
• Strong stakeholder management and collaboration skills, enabling you to build relationships, influence decisions and work effectively across teams and markets.
• A proactive and solution-oriented mindset, combined with curiosity, resilience and a passion for continuous learning and development.

Fluency in Finnish and English is required.