Senior Digital Platforms & CRM Lead

Philip Morris Finland Oy; Helsinki; On-site; EUR 65,000 - 100,000; Full time

Job summary

Philip Morris Finland Oy seeks a proactive professional to manage CRM and digital engagement platforms, driving measurable commercial results and user adoption. You will coordinate vendors, backlogs, and roadmaps while aligning with Brand, Trade Marketing and Sales teams in a Nordic/European context.

The role emphasizes translating business needs into clear technical requirements, improving data quality, and guiding platform enhancements with a strong focus on governance and compliance.

Qualifications

• Relevant university degree and/or 4–6 years of relevant experience in digital platforms, CRM, business systems or related field.
• Fluency in English is required; Finnish is a strong advantage.
• Experience driving CRM or digital engagement platforms and translating business needs into priorities.

Responsibilities

• Maintain commercial digital platforms, coordinating vendors, releases, testing and access.
• Own local CRM backlogs and roadmaps within priorities and budgets.
• Translate commercial needs into clear requirements for technical and support teams.
• Track digital performance and turn insights into actionable recommendations.

Skills

CRM platform management

Stakeholder engagement

English fluency

Data quality awareness

Education

Relevant university degree

4–6 years experience in digital platforms

Tools

Salesforce

Power BI

Job description

Philip Morris Finland Oy seeks a proactive professional to manage CRM and digital engagement platforms, driving measurable commercial results and user adoption. You will coordinate vendors, backlogs, and roadmaps while aligning with Brand, Trade Marketing and Sales teams in a Nordic/European context.

The role emphasizes translating business needs into clear technical requirements, improving data quality, and guiding platform enhancements with a strong focus on governance and compliance.