Global Web Development Manager

Nokian Renkaat Oyj; Helsinki; On-site; EUR 90,000 - 130,000; Full time

Job summary

Nokian Tyres seeks an experienced Global Web Development Manager to lead the global web ecosystem on a 2-year fixed-term contract. The role blends commercial insight with deep technical leadership across CMS, analytics, SEO and AI-enabled experiences, based in Helsinki or Nokia offices.

You will own the worldwide web roadmap, oversee agencies and partners, and drive measurement, CRO and cross-functional collaboration with Marketing, IT and regional teams to deliver high-impact digital

Qualifications

• 5+ years in web, digital marketing, product management or customer experience leadership.
• Experience managing enterprise websites and CMS platforms.
• Strong understanding of APIs, analytics, SEO, CRO and marketing technology.
• Experience translating business priorities into technical solutions.
• Vendor and stakeholder management experience in an international environment.

Responsibilities

• Own global website strategy, governance and development roadmap.
• Act as product owner for web platforms and digital customer experiences.
• Lead agencies, developers and technology partners.
• Manage integrations across CRM, analytics, marketing automation and business systems.
• Drive technical SEO, AI search readiness and site performance optimization.
• Develop measurement frameworks and executive performance reporting.
• Lead A/B testing, personalization and conversion rate optimization (CRO) initiatives.
• Manage budgets, contracts and vendor performance.
• Partner with Marketing, IT, Product Management and regional teams globally.

Skills

Web development

Digital marketing

Product management

Customer experience

APIs

Analytics

SEO

CRO

Marketing technology

Tools

CMS platforms

Job description

We are looking for an experienced Global Web Development Manager to join our team on a 2-year fixed-term contract. The Global Web Development Manager is a strategic leadership role responsible for maximizing the business impact of the company’s global web ecosystem. The position combines commercial acumen, customer experience leadership and deep technical expertise across web platforms, marketing technology, analytics, SEO, AI-enabled experiences and digital product management.

The position can be based at our Helsinki or Nokia office.

Key Objectives

• Drive digital growth, engagement and conversion through world-class web experiences.
• Own the global web roadmap and platform strategy.
• Enable marketing excellence through integrated martech capabilities.
• Improve customer journeys using data, analytics and experimentation.
• Ensure technical excellence, governance, accessibility and performance.

Main Responsibilities

• Own global website strategy, governance and development roadmap.
• Act as product owner for web platforms and digital customer experiences.
• Lead agencies, developers and technology partners.
• Manage integrations across CRM, analytics, marketing automation and business systems.
• Drive technical SEO, AI search readiness and site performance optimization.
• Develop measurement frameworks and executive performance reporting.
• Lead A/B testing, personalization and conversion rate optimization (CRO) initiatives.
• Manage budgets, contracts and vendor performance.
• Partner with Marketing, IT, Product Management and regional teams globally.

Required Qualifications

• 5+ years in web, digital marketing, product management or customer experience leadership.
• Experience managing enterprise websites and CMS platforms.
• Strong understanding of APIs, analytics, SEO, CRO and marketing technology.
• Experience translating business priorities into technical solutions.
• Vendor and stakeholder management experience in an international environment.

Preferred Qualifications

• Experience with AI-driven marketing and search technologies.
• Background in B2B digital marketing.
• Experience leading global website transformations.

Leadership Competencies

• Business and commercial mindset
• Strategic thinking
• Data-driven decision making
• Cross-functional influence
• Execution excellence
• Customer-centric approach

Success Measures

• Define and gain alignment on web development roadmap.
• Improve website engagement and conversion performance.
• Increase search visibility and digital lead generation.
• Establish governance and KPI reporting framework.
• Deliver prioritized roadmap initiatives on time and budget.

Our way of working

Our talented people, energizing collaboration, and agile way of working ensure that we achieve great results together. We believe in involvement and active ownership. Nokian Tyres wants everyone to have both the power and the opportunity to influence matters, and we support your professional growth. We value different experiences and competencies. They play a key role in the development of the company as well as our new, innovative solutions.

Please note that prerequisite of the employment is that the selected employee has a valid residence and work permit in Finland.

For further information, please contact: Jan Fagernäs, tel [phone], e-mail [e-mail]. Best reached on Wednesdays 10:00-11:00 and Fridays 9:00-10:00.

Osaamisalue: Markkinointi & mainonta