Finland Commercial Deployment Lead

Philip Morris Finland Oy; Helsinki; On-site; EUR 70,000 - 110,000; Full time

Job summary

Philip Morris International is seeking a Manager, Commercial Deployment to lead the Finland agenda, translating category, brand and commercial priorities into customer propositions, activation mechanisms and retail concepts.

You will head the Commercial Deployment team, set priorities, collaborate across Sales, Category, Marketing and other functions, and work with teams across Finland and the Baltic Sea area.

Qualifications

• 7+ years progressive commercial experience, ideally in an international FMCG environment.
• Strong understanding of the Finnish retail and customer landscape.
• Experience working with Finnish retail customers in Trade Marketing, Shopper or Customer Marketing, Category Development, Key Account Management or Sales.
• Proven people-leadership experience, including setting direction, coaching performance and delivering results through others.
• A strong track record of translating category and brand strategies into customer propositions, activation concepts, retail solutions and execution plans.
• A data-driven approach and experience using retailer point-of-sale data, market data and consumer insights to drive commercial action.
• Fluency in English and Finnish.

Responsibilities

• Define the Trade Marketing strategy and annual Commercial Deployment plan for Finland.
• Develop customer-led growth solutions, including activation mechanisms, shelf and space solutions and retail concepts.
• Set the direction and quality standards for Trade Education, customer-facing communication and commercial tools.
• Govern the Trade Marketing budget, major concepts and investments, ensuring effectiveness and scalable learning.
• Use customer, channel, category and shopper insights to identify priorities and improve future plans.
• Partner with Key Account Management and Sales on category development, customer planning, activation and retail solutions.

Skills

Commercial exp

FMCG exp

Finnish retail

Leadership

Category development

Data-driven

English & Finnish fluency

Job description

Philip Morris International is seeking a Manager, Commercial Deployment to lead the Finland agenda, translating category, brand and commercial priorities into customer propositions, activation mechanisms and retail concepts.

You will head the Commercial Deployment team, set priorities, collaborate across Sales, Category, Marketing and other functions, and work with teams across Finland and the Baltic Sea area.