Digital Platforms Senior Specialist

Philip Morris Finland Oy; Helsinki; On-site; EUR 65,000 - 100,000; Full time

Job summary

Philip Morris Finland Oy seeks a proactive professional to manage CRM and digital engagement platforms, driving measurable commercial results and user adoption. You will coordinate vendors, backlogs, and roadmaps while aligning with Brand, Trade Marketing and Sales teams in a Nordic/European context.

The role emphasizes translating business needs into clear technical requirements, improving data quality, and guiding platform enhancements with a strong focus on governance and compliance.

Qualifications

• Relevant university degree and/or 4–6 years of relevant experience in digital platforms, CRM, business systems or related field.
• Fluency in English is required; Finnish is a strong advantage.
• Experience driving CRM or digital engagement platforms and translating business needs into priorities.

Responsibilities

• Maintain commercial digital platforms, coordinating vendors, releases, testing and access.
• Own local CRM backlogs and roadmaps within priorities and budgets.
• Translate commercial needs into clear requirements for technical and support teams.
• Track digital performance and turn insights into actionable recommendations.

Skills

CRM platform management

Stakeholder engagement

English fluency

Data quality awareness

Education

Relevant university degree

4–6 years experience in digital platforms

Tools

Salesforce

Power BI

Job description

At Philip Morris International, weve chosen to do something incredible. Weve transformed our business and are building our future on one clear purpose—to deliver a smoke-free future. So, wherever you join us, youll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Join our Commercial team and help turn business priorities into practical, reliable digital platform solutions. This is a business-facing role for an experienced and proactive professional who enjoys connecting people, platforms and commercial needs, rather than a software engineering position.

Impact Youll Own

• – Manage and develop CRM and digital engagement platforms that support measurable commercial results and user adoption.
• – Drive assigned initiatives independently from business need and prioritization through implementation and follow-up.
• – Improve platform reliability, data quality and ways of working while reducing recurring manual work.
• – Build alignment across local, Nordic and European collaborators, technical teams and external partners.

What Youll Do

• – Maintain commercial digital platforms, coordinating vendors, releases, testing, access, configurations, and safeguarding information integrity.
• – Own local CRM and digital platform backlogs and roadmaps within agreed priorities and budgets.
• – Translate commercial needs into clear requirements and actions for technical and support teams.
• – Track digital performance and turn insights into recommendations for Brand, Trade Marketing, Sales and Consumer Engagement.
• – Coordinate incidents, deployments, documentation and user support, and actively build platform adoption.
• – Identify and implement approved automation and AI improvements that simplify processes and increase reliability.
• – Lead projects involving multiple functions through influence and ensure compliance with legal, privacy, security and governance requirements.

Skills & Capabilities

• – Relevant university degree and/or 4–6 years of relevant experience in digital platforms, CRM, business systems, commercial technology or a related field.
• – Fluency in English is required; Finnish is a strong advantage.
• – Practical experience driving the development/usage of CRM or digital engagement platforms; Salesforce experience is an advantage.
• – Proven ability to independently drive digital initiatives, translating business needs into clear priorities and requirements based on impact, effort and risk.
• – Strong communication and partner engagement skills, with the ability to proactively connect with different partners and represent topics in larger forums.
• – Experience with backlog management, testing, releases, incident handling and data quality.
• – An analytical mindset and experience using BI tools such as Power BI.

If you are excited by the opportunity to build customer-led growth, develop a capable commercial team and raise the standard of retail activation and execution, we would like to hear from you.

Employment relationship: Employment

Wage: Other By agreement

Working time: Daytime work

Number of positions: 1

Osaamisalue: IT & tietoliikenne