Senior Digital Analyst, Sports — Insights & Optimization

Veikkaus Group; Helsinki; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Global team collaboration

Employee benefits

Job summary

Veikkaus Group is seeking a Senior Digital Analyst, Sports, to join the Digital Channels Insight team. You will gather analytics requirements, maintain web and app analytics, deliver accurate reporting and translate customer behavior into actionable insights across our digital channels.

You will work with product, design, and CX teams to measure engagement, conversion and feature performance, while leading tracking and data quality improvements.

Qualifications

• 4+ years of international experience in a similar digital analytics role.
• Hands-on experience in digital analytics across web, mobile & desktop as well as native app channels.
• Practical experience with GA4; experience with other tools is an advantage.
• Experience gathering business requirements and coordinating digital analytics projects with business, data and technology teams.
• Ability to analyse customer journeys, funnels, engagement, feature performance and experimentation results.

Responsibilities

• Gather business requirements and priorities for Sports digital analytics, coordinating with central data and technology teams.
• Deliver timely, accurate reporting and insights that support business decisions.
• Manage tracking requirements for digital interactions across journeys with central teams on implementation & data quality.
• Monitor engagement, usage and retention across web and app channels; analyze clickstream data.
• Analyze digital funnels, conversion paths and customer journeys to identify abandonment points and opportunities for improvement.
• Track search engines visibility and landing page performance to improve digital discovery and conversion.
• Analyze A/B test results and assess impact of experiments and releases.
• Collaborate with product, design, and CX teams to define success metrics and communicate insights.

Skills

Digital analytics

Stakeholder communication

Independent work

Tools

GA4

Job description

Veikkaus Group is seeking a Senior Digital Analyst, Sports, to join the Digital Channels Insight team. You will gather analytics requirements, maintain web and app analytics, deliver accurate reporting and translate customer behavior into actionable insights across our digital channels.

You will work with product, design, and CX teams to measure engagement, conversion and feature performance, while leading tracking and data quality improvements.