Senior Digital Analyst

Veikkaus Group; Helsinki; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Global team collaboration

Employee benefits

Job summary

Veikkaus Group is seeking a Senior Digital Analyst, Sports, to join the Digital Channels Insight team. You will gather analytics requirements, maintain web and app analytics, deliver accurate reporting and translate customer behavior into actionable insights across our digital channels.

You will work with product, design, and CX teams to measure engagement, conversion and feature performance, while leading tracking and data quality improvements.

Qualifications

• 4+ years of international experience in a similar digital analytics role.
• Hands-on experience in digital analytics across web, mobile & desktop as well as native app channels.
• Practical experience with GA4; experience with other tools is an advantage.
• Experience gathering business requirements and coordinating digital analytics projects with business, data and technology teams.
• Ability to analyse customer journeys, funnels, engagement, feature performance and experimentation results.

Responsibilities

• Gather business requirements and priorities for Sports digital analytics, coordinating with central data and technology teams.
• Deliver timely, accurate reporting and insights that support business decisions.
• Manage tracking requirements for digital interactions across journeys with central teams on implementation & data quality.
• Monitor engagement, usage and retention across web and app channels; analyze clickstream data.
• Analyze digital funnels, conversion paths and customer journeys to identify abandonment points and opportunities for improvement.
• Track search engines visibility and landing page performance to improve digital discovery and conversion.
• Analyze A/B test results and assess impact of experiments and releases.
• Collaborate with product, design, and CX teams to define success metrics and communicate insights.

Skills

Digital analytics

Stakeholder communication

Independent work

Tools

GA4

Job description

We’re looking for a Senior Digital Analyst, Sportsto join our Digital Channels Insight team and contribute to elevating customer engagement across our digital web and app channels. You’ll gather business requirements and agree analytics priorities with Business Product Owners, coordinating with central data and technology teams to ensure end to end delivery. You’ll maintain and develop web and app analytics, deliver accurate reporting, and guide translating customer behavior and digital performance data into actionable insights. Working closely with product, design, and CX teams, you’ll measure engagement, conversion, and the performance of Sports features.

Key Responsibilities

• Gather business requirements and priorities for Sports digital analytics, coordinating with central data and technology teams to ensure end to end delivery.
• Deliver timely, accurate, and relevant reporting and insights that meet high quality standards and support business decisions.
• Manage tracking requirements for digital interactions across journeys, collaborating with central teams on implementation, validation, and data quality.
• Monitor engagement, usage, and retention across web and app channels, analyzing user actions, clickstream data, and behavioral patterns.
• Analyze digital funnels, conversion paths, and customer journeys to identify abandonment, drop-off points, and opportunities for improvement.
• Measure the performance of products and features, helping product and design teams assess success and prioritize improvements.
• Track search engines visibility and landing page performance to identify opportunities to improve digital discovery and conversion.
• Analyze A/B test results and assess the impact of experiments, new features, and releases.
• Collaborate with product, design, and CX teams to define success metrics, communicate actionable insights, and support tracking best practices.
• Provide internal training on web and app analytics and propose improvements to analytics processes, methods, and ways of working.

Qualifications and Experience

• 4+ years of international experience in a similar digital analytics role.
• Hands-on experience in digital analytics across web mobile and desktop as well as native app channels.
• Practical experience with Google Analytics 4 (GA4); experience with other digital analytics tools is an advantage.
• Experience gathering business requirements and coordinating digital analytics projects with business, data, and technology teams.
• Ability to analyse customer journeys, funnels, engagement, feature performance, and experimentation results, translating findings into actionable recommendations.
• Strong reporting and communication skills, with the ability to explain analytical findings clearly to different stakeholders.
• Ability to work independently, manage multiple requirements, and deliver against agreed priorities.
• Experience in the iGaming industry is highly valued.
  

Weoffer you

• A workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. We value curiosity and create the space for it to thrive.
• Inspiring and supportive teammates you can rely on. The best ideas and world-class entertainment are built together – and Veikkaus thrives because of its people.
• Balanced and inspiring work life. At Veikkaus, we believe a good job adds something to life – but isn’t all there is to it.
• Excellent employee benefits. You can read more about us and our benefits from here .
  

It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.

Our headquarters are located in Helsinki, Finland but the position can be located in Sweden or Malta. We work flexibly in a hybrid model.

26.10.2026

If you have any questions about the position, feel free to reach out to Fatemeh Daneshzadeh, VP of Digital Channels at [e-mail] .

A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.