Lead Digital Analyst - iGaming Data & Insights Leader

Veikkaus Group; Helsinki; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Employee benefits

Supportive teammates

Balanced work life

Job summary

Veikkaus Group is hiring a Lead Digital Analyst to drive analytics strategy for our iGaming platforms. You will blend hands-on analytics with project leadership, shaping tracking, measurement, and insights across web and app initiatives.

You will collaborate with Product Owners, UX, and Design to translate business needs into robust measurement plans and deliver high-quality analytics outputs in a hybrid, international setup.

Qualifications

• 3-5 years of digital analytics experience in international iGaming (B2C).
• Deep expertise in GA4 and GTM with DataLayer understanding.
• Hands-on analytics translating findings into actionable recommendations and measuring experiments.
• Dashboard design with Power BI/Looker and data visualization best practices.
• SQL proficiency for querying large datasets (BigQuery).
• Experience leading projects or mentoring analysts.
• Nice to have: AI-powered analytics tools.
• Desirable collaboration with CX, UX, and Design teams.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Contribute advanced analytics methods and collaborative workflows across projects.
• Identify and improve team processes to foster excellence and learning.
• Perform hands-on analysis to generate actionable insights across the customer lifecycle.
• Monitor user engagement, funnels, journeys, and feature interactions across web/app platforms.
• Set up and analyze A/B tests to support optimization and product development.
• Partner with Product Owners, UX, and CX to translate business goals into measurement plans and tracking requirements.
• Define detailed tracking requirements and oversee their implementation with central analytics teams.
• Own and improve internal processes and agile ways of working.

Skills

GA4

GTM

DataLayer

SQL

Dashboard design

A/B testing

Leadership

Cross-functional collaboration

AI analytics tools

Education

Bachelor's degree in a relevant field

Tools

Power BI

Looker

Google BigQuery

Job description

Veikkaus Group is hiring a Lead Digital Analyst to drive analytics strategy for our iGaming platforms. You will blend hands-on analytics with project leadership, shaping tracking, measurement, and insights across web and app initiatives.

You will collaborate with Product Owners, UX, and Design to translate business needs into robust measurement plans and deliver high-quality analytics outputs in a hybrid, international setup.