Lead Digital Analyst

Veikkaus Group; Helsinki; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Employee benefits

Supportive teammates

Balanced work life

Job summary

Veikkaus Group is hiring a Lead Digital Analyst to drive analytics strategy for our iGaming platforms. You will blend hands-on analytics with project leadership, shaping tracking, measurement, and insights across web and app initiatives.

You will collaborate with Product Owners, UX, and Design to translate business needs into robust measurement plans and deliver high-quality analytics outputs in a hybrid, international setup.

Qualifications

• 3-5 years of digital analytics experience in international iGaming (B2C).
• Deep expertise in GA4 and GTM with DataLayer understanding.
• Hands-on analytics translating findings into actionable recommendations and measuring experiments.
• Dashboard design with Power BI/Looker and data visualization best practices.
• SQL proficiency for querying large datasets (BigQuery).
• Experience leading projects or mentoring analysts.
• Nice to have: AI-powered analytics tools.
• Desirable collaboration with CX, UX, and Design teams.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Contribute advanced analytics methods and collaborative workflows across projects.
• Identify and improve team processes to foster excellence and learning.
• Perform hands-on analysis to generate actionable insights across the customer lifecycle.
• Monitor user engagement, funnels, journeys, and feature interactions across web/app platforms.
• Set up and analyze A/B tests to support optimization and product development.
• Partner with Product Owners, UX, and CX to translate business goals into measurement plans and tracking requirements.
• Define detailed tracking requirements and oversee their implementation with central analytics teams.
• Own and improve internal processes and agile ways of working.

Skills

GA4

GTM

DataLayer

SQL

Dashboard design

A/B testing

Leadership

Cross-functional collaboration

AI analytics tools

Education

Bachelor's degree in a relevant field

Tools

Power BI

Looker

Google BigQuery

Job description

Are you passionate about digital analytics and ready to make a significant impact? This is your opportunity to lead the charge at Finland's leading iGaming company, as our new Lead Digital Analyst.

Reporting to our new BIC Head of BI-Insights, your primary role is to combine hands‑on digital analytics work with project leadership and cross‑functional collaboration. You will help steer digital analytics priorities across projects, while also actively contributing to analysis, measurement planning, and tracking development. Internally, you will help shape how digital analytics work is done across initiatives and support effective collaboration around shared objectives. Externally, you will work closely with Product Owners and the Design team across our iGaming verticals to build use cases, define user journeys, and translate business needs into clear tracking requirements. This work will be done in close partnership with the central digital analytics team to ensure accuracy, consistency, and alignment. Ultimately, you will help foster a collaborative, data‑driven culture while ensuring analytics output is actionable, high quality, and impactful.

Key Responsibilities

Ways of Working & Capability Building:

• Contribute advanced analytics methods, tools, and collaborative ways of working across projects.
• Identify and improve team processes to foster a culture of excellence and continuous learning.
• Hands‑On Analysis & Insight Generation: Conduct hands‑on analysis to generate actionable insights and recommendations across the full customer lifecycle.
• Monitoring and analyzing user engagement, usage, funnels (conversion funnels, customer journeys, and drop‑off points) and feature interaction across web and app platforms.
• Setting up and analyzing A/B tests and other digital experiments to support optimization and product development.
• Cross‑Functional Partnership: Partner closely with Product Owners, UX, and CX teams to proactively translate business goals and new features into clear measurement plans, user journeys, and tracking requirements.
• Oversee Tracking & Implementation: Define detailed tracking requirements (including KPIs and naming conventions) and oversee their implementation and validation. Work hand‑in‑hand with central analytics teams to ensure data accuracy and adherence to best practices.
• Own and Improve Processes: Take ownership of the team's internal processes and agile ways of working, driving efficiency and ensuring smooth project execution from planning to delivery.

Qualifications and Experience

• 3-5 years of experience in a digital analytics role within the international iGaming industry in B2C.
• Deep expertise in modern, event‑based analytics platforms, with a strong focus on Google Analytics 4 (GA4) and Google Tag Manager (GTM). This must include a technical understanding of the DataLayer and how it is used to implement robust tracking solutions. Familiarity with other major platforms (e.g., Adobe Analytics, Snowplow) or session replay tools is also beneficial.
• Demonstrated experience in hands‑on digital analysis, translating findings into actionable recommendations for business stakeholders, and measuring or analyzing A/B tests and other digital experiments to support optimization and product development.
• Proven experience in designing and building effective dashboards and a strong understanding of data visualization best practices (e.g., using Power BI, Looker, or similar tools).
• Proficiency in SQL for querying and manipulating complex datasets in large‑scale environments (Google BigQuery) is required.
• Demonstrated experience in leading projects or mentoring other analysts is required.
• Practical experience using AI‑powered tools or techniques in an analytics context is a plus.
• Experience collaborating effectively with CX, UX, and Design teams is highly desirable.
• A Bachelor's degree in a relevant field is valued, but equivalent practical experience will be strongly considered.

We offer you

• A workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. We value curiosity and create the space for it to thrive.
• Inspiring and supportive teammates you can rely on. The best ideas and world‑class entertainment are built together – and Veikkaus thrives because of its people.
• Balanced and inspiring work life. At Veikkaus, we believe a good job adds something to life – but isn't all there is to it.
• Excellent employee benefits. You can read more about us and our benefits from here .

It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.

Our headquarters are located in Helsinki, Finland but the position can be located in Malta or Sweden. We work flexibly in a hybrid model.

If you have any questions about the position, feel free to reach out to Philippe Guillod, BIC Head of BI - Insights at [e-mail] .

A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.