Head of Data & Insights for iGaming Growth

Veikkaus Group; Helsinki; Hybrid; EUR 120,000 - 180,000; Full time

Job summary

Veikkaus is seeking a Head of Analytics & Insights to join the Betting and iCasino Digital Channels leadership team in a permanent, full-time role. You will lead end-to-end analytics, personalization, and CX efforts across digital channels, guiding product, design, and business strategy.

You’ll manage a team, establish governance and budgeting, and champion experimentation to drive responsible growth and innovation.

Qualifications

• 5+ years leadership experience in large-scale consumer-facing organizations.
• 8+ years in analytics, insights, UX research, or CX research roles
• Strong quantitative and qualitative research, digital analytics, and CX strategy.
• High governance experience and ability to scale insights functions.
• Experience across digital channels including native iOS/Android apps, mobile web, and desktop.
• Proven iGaming industry experience is highly valued
• Master’s or Bachelor’s degree in Data Analytics, Data Science, HCI, or related field.

Responsibilities

• Lead the integration of end-to-end experience, digital, and behavioral performance insights to inform product, design, and business decisions across digital channels.
• Lead Digital Analytics, Personalization, Automation & Reporting, UX Research, and CX Analysis across digital channels.
• Oversee team operations, governance, and budgeting, and develop frameworks for efficient resource allocation, prioritization, and measurable business impact.
• Lead and develop a team of professionals, fostering collaboration, growth, and high performance.
• Ensure insights are timely, accessible, and aligned with Best-in-Class iGaming standards across the product lifecycle.
• Work with the central data team to ensure end-to-end delivery of data and analytics needs by the business.
• Ensure clear gathering, documentation, and communication of KPIs, performance metrics, and personalization requirements.
• Shape the vision for iGaming analytics and insights, advancing reporting and automation capabilities.
• Establish experimentation frameworks and a culture of learning and evidence-based decision-making.

Skills

Leadership

Analytics

UX research

CX research

Digital channels

Education

Master’s or Bachelor’s degree in Data Analytics, Data Science, HCI, or related field

Job description

Veikkaus is seeking a Head of Analytics & Insights to join the Betting and iCasino Digital Channels leadership team in a permanent, full-time role. You will lead end-to-end analytics, personalization, and CX efforts across digital channels, guiding product, design, and business strategy.

You’ll manage a team, establish governance and budgeting, and champion experimentation to drive responsible growth and innovation.