Senior Consumer Insights Manager — Global Gaming Research

Zynga; Helsinki; On-site; EUR 70,000 - 105,000; Full time

Job summary

Zynga Consumer Insights is seeking an experienced consumer research professional to join our team as a Consumer Insights Manager. Reporting to the Director of Consumer Insights, you will independently manage a variety of projects, qualitative and quantitative, across marketing and game design initiatives.

You will be hands‑on, from start to finish, helping drive innovations for live games and new games in development.

Qualifications

• 4+ years in a custom primary research function, either client or vendor side.
• Demonstrated proficiency with a comprehensive range of qualitative and quantitative primary research methodologies.
• Experience with survey tools such as Alchemer and Qualtrics.
• Strong interpersonal skills, with the proven ability to build cooperative and productive relationships with internal and external partners.
• Fluent English is essential; proficiency in Turkish is a plus.

Responsibilities

• Partner with stakeholders to design and scope primary research methodologies that align with key business objectives.
• Independently execute diverse qualitative and quantitative research projects, from facilitating player interviews to leading complex segmentation studies.
• Manage relationships with external research vendors and internal organizational partners.
• Build and maintain high‑quality research panels to support Zynga’s ongoing research needs.

Skills

Qualitative research

Quantitative research

Primary research design

Interpersonal skills

Fluent English

Turkish (plus)

Tools

Alchemer

Qualtrics

Job description

Zynga Consumer Insights is seeking an experienced consumer research professional to join our team as a Consumer Insights Manager. Reporting to the Director of Consumer Insights, you will independently manage a variety of projects, qualitative and quantitative, across marketing and game design initiatives.

You will be hands‑on, from start to finish, helping drive innovations for live games and new games in development.