Head of UA Creative & Growth Strategy

Supercell; Helsinki; On-site; EUR 140,000 - 200,000; Full time

Job summary

Supercell in Helsinki, Finland, is seeking a Marketing Creative Lead to shape the future of User Acquisition Creative across a portfolio of live and new games. Based in Helsinki, you’ll lead and develop the UA Creative team, set strategic direction, and help us make ambitious creative bets that connect our games with players worldwide.

This senior leadership role oversees multiple games, franchises and formats, partnering with Marketing Leads, General Managers and external partners to raise the

Qualifications

• Extensive experience leading UA Creative in mobile gaming or related consumer tech.
• Proven track record mentoring Creative Producers into leadership roles.
• Ability to set creative strategy beyond a single project and influence priority across teams.
• Experience building scalable frameworks for experimentation and measurement.
• Strong knowledge of gameplay-based assets, playable ads, ASO, and emerging formats.

Responsibilities

• Lead and develop the UA Creative team across live and new games.
• Set strategic direction for UA Creative, building playbooks and repeatable methodologies.
• Shape creative across the player journey, spanning playable ads, animation and ASO.
• Own the UA Creative portfolio and guide investment across games and franchises.
• Translate gameplay and player psychology into compelling, culturally relevant creative.
• Prioritize and align UA Creative priorities with broader company goals.
• Build scalable processes for planning, review and delivery without lowering quality.
• Collaborate with marketing, game teams and external partners to elevate franchise identity.

Skills

UA Creative Leadership

Creative Strategy

Team Leadership

Mobile Gaming Marketing

Cross-functional Collaboration

Performance Marketing

Job description

Supercell in Helsinki, Finland, is seeking a Marketing Creative Lead to shape the future of User Acquisition Creative across a portfolio of live and new games. Based in Helsinki, you’ll lead and develop the UA Creative team, set strategic direction, and help us make ambitious creative bets that connect our games with players worldwide.

This senior leadership role oversees multiple games, franchises and formats, partnering with Marketing Leads, General Managers and external partners to raise the