Senior Channel Sales Manager

SANY Northern Europe; Finland; On-site; EUR 120,000 - 200,000; Full time

Job summary

SANY Northern Europe is seeking a Senior Channel Sales Manager, Dealer Network to lead development and management of the dealer network in Finland, with growth responsibilities across the Nordic region. The role focuses on dealer development, sales performance, relationship management, market expansion, and alignment with SANY’s standards, primarily for excavator products.

Travel within Finland and the Nordic region is required.

Qualifications

• Relevant experience in sales, dealer management, channel development, or business development in heavy equipment or B2B sectors.

Responsibilities

• Identify, recruit, and onboard dealers to strengthen presence in Finland and the Nordics.
• Develop and monitor dealer performance metrics and sales targets.
• Support dealer network development, training, and operational improvement.
• Provide tools, guidance, and coordination to dealers to improve market effectiveness.
• Collaborate with sales and marketing to supply dealers with materials and events.
• Ensure dealer compliance with SANY standards, branding, and service quality.
• Gather market feedback and report on dealer network development and risks.

Skills

Dealer network management

Sales growth

Relationship building

Cross-functional collaboration

Job description

Reports to: General Manager

Start Date: ASAP

Location: Finland

Salary: Annual package range from €120,000 to €200,000 (negotiable)

Main Purpose of the Role

Senior Channel Sales Manager, Dealer Network is responsible for developing, managing, and improving SANY’s dealer network in Finland, while contributing to business growth across the Nordic region. The role focuses on dealer development, sales performance, relationship management, market expansion, and ensuring alignment with SANY’s commercial and operational standards. This position primarily focuses on excavator products.

Key Responsibilities

• Identify, recruit, and onboard qualified dealers to strengthen SANY’s presence in Finland and the Nordic region.
• Evaluate market potential and dealer coverage to identify growth opportunities and improve market reach.
• Support the development of a strong and sustainable dealer network in line with business objectives.

2. Dealer Relationship Management

• Build and maintain strong working relationships with dealers and serve as the main point of contact for dealer-related matters.
• Support dealers in sales development, business planning, and operational improvement.
• Provide guidance, tools, and coordination to help dealers improve performance and represent SANY effectively in the market.

3. Sales Performance and Business Growth

• Drive sales growth through the dealer network and support the achievement of regional sales targets.
• Set, monitor, and review dealer performance metrics, including sales results, service quality, and customer satisfaction.
• Develop and implement action plans for underperforming dealers and support continuous performance improvement.

4. Sales and Marketing Support

• Work closely with sales and marketing teams to equip dealers with relevant tools, materials, and commercial support.
• Plan and coordinate product training, dealer events, promotional activities, and other market-facing initiatives.
• Support the execution of local sales and marketing activities to improve market visibility and dealer effectiveness.

5. Operational and Brand Standards

• Ensure dealers operate in line with SANY’s standards, policies, and brand requirements.
• Monitor dealer compliance in areas such as branding, service capability, and operational quality.
• Conduct regular dealer reviews, audits, and follow-up actions where needed.

6. Market Intelligence and Reporting

• Collect and share market feedback on customer needs, competitor activity, market trends, and dealer performance.
• Provide regular reports and updates on dealer network development, commercial progress, and key business risks and opportunities.
• Support internal stakeholders with relevant business insights from the Finnish and Nordic markets.

Candidate Profile

• Relevant experience in sales, dealer management, channel development, or business development, preferably within heavy equipment, machinery, automotive, industrial products, or a related B2B sector.
• Strong experience in working with dealer or distributor networks.
• Good commercial understanding, with the ability to drive sales growth through indirect channels.
• Strong relationship-building and communication skills.
• Ability to work independently in a regional role and coordinate with international stakeholders.
• Willingness to travel within Finland and the Nordic region as required.
• Fluent English is required. Finnish and/or Swedish would be an advantage.