Retail Activation Manager - Consumer Products Division

Joinimagine; Espoo; On-site; EUR 60,000 - 90,000; Full time

Job summary

L’Oréal Finland in Helsinki is seeking a Retail Activation Manager to champion customer-centric activation and ensure our brands shine in-store across the Finnish market. You’ll coordinate activation between KAMs, reps, POSM, and CHAM, develop sell-in materials, and work with cross-functional teams to meet retailer goals.

A data-driven mindset and collaborative spirit are essential. This role offers a permanent position in a dynamic, international environment with growth opportunities in the

Qualifications

• Proven track record in Activation Excellence.
• Strong ability to analyze data and drive decisions.
• Excellent cross-functional collaboration with sales, marketing and operations.

Responsibilities

• Champion Activation Excellence: oversee flawless in-store activation per the Channel Activation Plan.
• Provide field teams with sell-in materials and training support.
• Collaborate with KAMs and Channel Activation Managers to size activations vs benchmarks.
• Coordinate with sales, account managers and material teams to ensure timely delivery of Go-to-Market packages.
• Monitor activation performance and ROI, using insights to optimize future packages.
• Ensure information flow between office functions and field teams regarding timings and materials.

Skills

Execution Master

Analytically Minded

Collaborative

Strategic Thinker

Customer-Centric

Job description

Are you an execution expert ready to bridge the gap between strategy and the shop floor? We are looking for a Retail Activation Manager to champion customer‑centric activation and ensure our brands shine in the Finnish market.

Your mission…

You ensure customer‑centric best‑in‑class activation in your clients by combining a deep understanding of client‑specific shopper insights, our Channel Strategy & Channel Activation plan as well as our brands strategy. You coordinate in‑store activation between KAM, Reps, POSM & ChAM including timings, POS & other materials needed. You develop all material to support the reps in their sell‑in journey – without creating new creative assets.

Key job responsibilities…

• Champion Activation Excellence: Act as an expert of activation execution for your retailers, ensuring the flawless implementation of the Channel Activation Plan. This includes coordinating timings, managing point‑of‑sale needs, securing A+ implementation, and overseeing product testers and pop‑up implementations.
• Facilitate Engaging Selling: Equip the field sales team with all relevant sell‑in materials and commercial trade papers and collaborate with Retail Education to secure training for both internal teams and retailer partners.
• Support Business Plan Activation: Collaborate with Key Account Managers and Channel Activation Managers to size activations against benchmarks, facilitate client meetings, and ensure our plans align with retailer goals.
• Manage Brand Portfolio Visibility: Coordinate with various stakeholders (sales reps, account managers, and material teams) to tier activations effectively, ensuring the right brand visibility and the timely delivery of Go‑to‑Market packages.
• Drive Improvement via Data Analysis: Monitor activation performance based on Performance Execution Analysis and channel financial objectives and follow up on the return‑on‑investment of activations and animations together with KAMs and CGMs, using these insights to feed back into office functions and optimize future packages.
• Secure Information Flow: Act as the vital link between office functions (Marketing, Supply, Commercial) and the field, ensuring a seamless flow of information regarding timings, materials, and specific client needs.

We are looking for…

• An Execution Master: You have a proven track record in Activation Excellence, with a keen eye for detail and a passion for seeing plans come to life in‑store.
• Analytically Minded: You are comfortable with Data analysis, capable of tracking financial objectives and activation performance KPIs to drive decision‑making.
• Collaborative: You thrive in cross‑functional environments, easily connecting with KAMs, Field teams, and Marketing to ensure Joint Business Plan Activation runs smoothly.
• A Strategic Thinker: You understand Brand Portfolio Management and can translate high‑level brand strategies into concrete actions at the retailer level.
• Customer‑Centric: You excel at Engaging Selling to Consumers/Retailers, understanding that the goal is a compelling shopper experience that drives conversion.

What’s in it for you?

We are looking for our new role to start as soon as possible in our Consumer Products Division in Helsinki, Finland. This is a permanent position, and applications are reviewed on a rolling basis. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.

From the start, you'll have great responsibility, challenges, and opportunities, including an individual career plan and coaching leadership. Enjoy extensive training, competitive benefits, modern offices, and a dynamic, international working environment with engaged and skilled colleagues.

Who we are?

Leading the world in beauty and beauty tech, L’Oréal is a global powerhouse with over 90,000 employees across 150 countries and 37 international brands. In 2024, the Group generated €43.48 billion in sales, driven by innovation and digital solutions, embracing entrepreneurship. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on the future of beauty and becoming a Beauty Tech powerhouse.

In the Nordics, we are a vibrant community of nearly 1,000 employees spread across our four Nordic capitals. We are committed to creating a more sustainable future for beauty and need passionate individuals to drive innovation in the digital realm. If you have fresh ideas, the courage to challenge the status quo, and a desire to create positive change for the planet, you will find a home with us. Together, we can create the beauty that moves the North.

About our Consumer Products Division:

Our Consumer Products Division is committed to making the best of beauty accessible to everyone, everywhere. With beloved brands that are household names, we innovate to create high‑quality, effective, and affordable beauty solutions for daily needs. This division thrives on understanding diverse consumer aspirations and leveraging digital and mass‑market reach to democratize beauty, fostering a dynamic and fast‑paced environment.

Freedom to Go Beyond. That's the Beauty of L'Oréal.