Remote Senior CRO Copywriter — Conversion & Growth Mastery

CapsLock; Helsinki; Remoto; EUR 45.000 - 65.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work

Paid vacations

Unlimited sick days

Learning opportunities

Home office

Medical insurance

Fun culture

Descrizione del lavoro

CapsLock is a global IT marketing company seeking a Senior CRO Copywriter to craft persuasive, conversion-driven copy for landing pages, ads, video scripts, and more. You will collaborate with marketing, creative, and testing teams to optimize messaging based on audience research and A/B results.

The role emphasizes translating complex product features into customer-focused messaging, maintaining compliance, and driving high conversion rates across campaigns in a fully remote, international

Competenze

• Curious to explore new tools, formats, and creative approaches.
• Adaptability to shifting priorities and fast-paced team dynamics.
• High execution speed without compromising quality.
• Consistent on-time delivery and attention to deadlines.
• Strong attention to detail, especially when adhering to compliance and brand guidelines.

Mansioni

• Create conversion-focused copy for cold-traffic campaigns across landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
• Research products, customers, competitors, markets, and advertising trends to identify new messaging opportunities.
• Develop compelling headlines, hooks, offers, value propositions, benefits, and creative angles, translating technical product features into clear customer-focused messaging.
• Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
• Create meaningful copy variations for structured A/B testing, analyze performance, and continuously iterate based on results.
• Identify successful copy concepts and adapt them across similar clients, products, and industries.
• Contribute winning concepts, failed tests, research, and learnings to the company's copywriting knowledge base.
• Collaborate in brainstorming sessions with Marketers, Designers, Video Editors, Media Buyers, and other team members.
• Use AI tools in the copywriting workflow to improve research, ideation, analysis, and production efficiency.

Conoscenze

Curiosity

Adaptability

Execution speed

Attention to detail

Communication

Descrizione del lavoro

CapsLock is a global IT marketing company seeking a Senior CRO Copywriter to craft persuasive, conversion-driven copy for landing pages, ads, video scripts, and more. You will collaborate with marketing, creative, and testing teams to optimize messaging based on audience research and A/B results.

The role emphasizes translating complex product features into customer-focused messaging, maintaining compliance, and driving high conversion rates across campaigns in a fully remote, international