Web Growth Strategist for Lead Gen

Matrix42 AG; Espoo; On-site; EUR 60,000 - 110,000; Full time

Job summary

Matrix42 AG in Espoo, Finland, is seeking a Web Growth Manager to turn website traffic into qualified leads and pipeline by driving a structured CRO approach. You will shape the strategy and roadmap with the international marketing team.

You will partner with content, product marketing, design and tech teams to optimize product pages, landing pages, forms and journeys, and you will run experiments using heatmaps and analytics. Fluency in English and experience across Europe are required.

Qualifications

• 3 to 5+ years in CRO, web growth, or growth marketing.
• Proven ability to turn website traffic into leads with measurable results.
• Experience with high-traffic websites.
• Experience with CRO and analytics tools like Microsoft Clarity, Hotjar, heat maps, session recordings, and funnel analysis.
• Data-driven mindset and ability to link website improvements to business outcomes.
• Collaborates with developers and technical specialists.
• Proactive, independent, with ability to create structure in a newly established role.
• Excellent English and international team experience.
• Based in Germany, Finland, Denmark, or another European location where Matrix42 has an established employment setup.
• Experience using AI-powered tools for analytics, experimentation, optimization, content, or digital experiences.

Responsibilities

• Build a structured website conversion optimization (CRO) approach focused on generating leads and pipeline.
• Identify and prioritize pages, journeys, and conversion points with greatest growth potential.
• Develop hypotheses and run experiments across product pages, landing pages, forms, and conversion paths.
• Analyze traffic, conversion performance, and visitor behavior using web analytics, heat maps, session recordings, and tools such as Hotjar.
• Define key website growth and conversion metrics, establish baselines, and measure the impact of improvements.
• Improve website positioning, user experience, and conversion journeys with content, demand generation, product marketing, brand, design, and technical teams.
• Lead optimization initiatives from insight and hypothesis through implementation, measurement, and iteration.
• Explore how AI, modern web technologies, and new tools can strengthen website analysis, experimentation, and optimization.

Skills

CRO

Growth Marketing

UX

Web Analytics

A/B Testing

Heatmaps

Job description

Matrix42 AG in Espoo, Finland, is seeking a Web Growth Manager to turn website traffic into qualified leads and pipeline by driving a structured CRO approach. You will shape the strategy and roadmap with the international marketing team.

You will partner with content, product marketing, design and tech teams to optimize product pages, landing pages, forms and journeys, and you will run experiments using heatmaps and analytics. Fluency in English and experience across Europe are required.