Remote Meta Ads & Lead Gen Specialist

Lever, Inc.; Finland; Remote; EUR 45,000 - 68,000; Full time

Benefits offered by this job

Remote work

Health insurance

Career development

AI tools budget

Job summary

Lever, Inc. is listing on behalf of a partner company in Finland for a Paid Social / Meta Ads Specialist. You will own Meta campaigns across Facebook and Instagram, driving measurable customer acquisition with a full-funnel focus.

This remote, full-time role emphasizes audience strategy, creative testing, landing page optimization, and rigorous performance reporting. You will collaborate with marketing, sales, product, and design teams while leveraging AI-assisted workflows to accelerate results.

Qualifications

• 3+ years hands-on Meta Ads management.
• Budget management with measurable goals.
• Strong written and verbal English skills.
• Experience with lead/demand generation funnels.
• Familiarity with analytics and tracking tools.

Responsibilities

• Own Meta Ads strategies across Facebook and Instagram from planning to scaling.
• Develop audience strategies using lookalike, retargeting, and funnel segmentation.
• Manage budgets and pacing aligning with lead quality and outcomes.
• Collaborate with designers and video editors for creative production.
• Install and maintain Meta Pixel, CAPI, and conversion events.
• Prepare performance reports and actionable next steps.

Skills

Meta Ads

Lead generation

Analytics

English proficiency

Budget management

Tools

HubSpot

GHL

Job description

Lever, Inc. is listing on behalf of a partner company in Finland for a Paid Social / Meta Ads Specialist. You will own Meta campaigns across Facebook and Instagram, driving measurable customer acquisition with a full-funnel focus.

This remote, full-time role emphasizes audience strategy, creative testing, landing page optimization, and rigorous performance reporting. You will collaborate with marketing, sales, product, and design teams while leveraging AI-assisted workflows to accelerate results.