Product Marketing Lead

Holvi Payment Services; Helsinki; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Employee stock options – Equity in Hol

Hybrid work setting

Monthly benefit budget

Wellness & team events

Job summary

Holvi Payment Services in Helsinki is seeking a Product Marketing Lead to own product marketing across our fintech product streams, lead a growing team, and partner with product owners to drive adoption, messaging and go-to-market execution.

You’ll shape the product marketing strategy for cards, payments, FX, invoicing, bookkeeping, credit and integrations across Finland, Germany and Austria, while enabling Sales, CM and Support with compelling assets and narratives.

Qualifications

• Have 6+ years of experience in product marketing, and at least two of them leading people
• Have set a product marketing strategy and owned go-to-market across several products
• Have experience working in fintech, banking or financial services – ideally B2B for SMEs
• Are fluent in Finnish and English, both written and spoken
• Are hands-on leads who set direction and still do the work
• Have run CRM and lifecycle marketing or worked closely with those who do

Responsibilities

• Set up product marketing strategy and priorities, turning them into a plan for the team
• Own positioning and messaging for all products
• Plan go-to-market launches with timing, messaging, targeting and channels
• Lead, coach and grow the team with clear goals
• Own lifecycle marketing with CRM managers to drive usage and revenue
• Monitor adoption, usage and revenue across streams and share insights
• Collaborate with product owners to translate specs into value propositions
• Provide sales, PM, CS and partners with battle cards and talking points

Skills

Product marketing leadership

Go-to-market

CRM & lifecycle

Team leadership

Fintech domain

Finnish & English

Tools

Jira

Wordpress

HubSpot

Figma

Transifex

Looker/Redash

Job description

We small business

We founded Holvi back in 2011 with a simple vision: Eliminate the distractions of financial admin and simplify work life, because running and growing a business is hard enough. Small businesses shouldn’t have to worry about expensive bank fees, spreadsheets and lost receipts.

Since our inception as a pioneering fintech, we’ve grown, evolved and changed but our core remains the same. We believe that to help businesses chase their fullest potential, we need to reach ours – and that’s the path that we’re on.

Right now, we’re looking for a Product Marketing Lead to join our team in Helsinki. If you want to help small businesses thrive, then read on.

What you’ll do:

We’re looking for a product marketer who knows how small businesses work and bank, and who wants to lead product marketing at Holvi. You’ll set up our product marketing strategy, lead the product marketing team, and put the strategy into practice together with them. It’s a hands‑on role, so you’ll still do a good share of the work yourself.

You’ll own product marketing across all our product streams, from cards, payments and FX to invoicing, bookkeeping, credit and our connections to other tools, in Finland, Germany and Austria. You’ll lead a team of product marketers and CRM managers, and work side by side with our product owners.

A typical day could see you:

• Setting up our product marketing strategy and priorities, and turning them into a clear plan the team works from
• Owning positioning and messaging for all our products
• Planning go‑to‑market for launches (timing, messaging, targeting and channels) and running a launch readiness process, so nothing goes live half ready
• Leading, coaching and growing your team, with clear goals and priorities everyone can work from
• Owning lifecycle marketing together with CRM managers, so launches turn into flows that drive real usage, from onboarding to win‑back
• Watching adoption, usage and revenue for every stream, and bringing the team a signal, an insight and an opportunity
• Working closely with our product owners to turn technical specs into compelling value propositions, and bringing the customer view into roadmap, pricing and packaging decisions
• Keeping a close eye on competitors and building a steady voice of customer loop that feeds positioning and product decisions
• Equipping Sales, Account Management, Customer Support and partners with battle cards, one‑pagers and clear talking points and other assets

This is for you if you:

• Have 6+ years of experience in product marketing, and at least two of them leading people
• Have set a product marketing strategy and owned go‑to‑market across several products, and driven it forward without being chased
• Have experience working in a fast paced growth company / startup environment
• Have worked in fintech, banking or financial services – ideally in a B2B context and within the target group of SMEs
• Are a hands‑on lead: you set the direction and still enjoy doing the work yourself
• Have run CRM and lifecycle marketing, or worked closely with the people who do
• Are fluent in Finnish and English, both written and spoken
• Are a strong collaborator: you flag workload and trade‑offs early, you’re comfortable saying no with a reason, and people find it easy to work with you
• Use AI tools as a normal part of how you work, and help your team do the same

It’s a plus if you:

• Have a track record of launching products in local markets
• Have experience with customer segmentation, ICPs or persona development
• Understand the world of marketing beyond product marketing
• Have previously worked with: Jira, Wordpress, HubSpot, Figma, Transifex, Looker or Redash

You’ll get:

• Employee stock options – Opportunity for equity in Holvi
• Flexible working hours and a hybrid work setting. We work at least two days per week from the office, but also offer possibilities for periods of remote work – either from Finland or from abroad
• Monthly benefit budget that can be used in multiple ways
• Work nice balance – Weekly exercise hour, bi‑weekly breakfasts, bi‑annual team weeks and more
• The chance to shape this role around what’s good for you and Holvi

Logistics

• This is a full‑time permanent position in our Marketing team, where you’ll report to our Head of Marketing based in Berlin
• You’ll be headquartered in our sleek office in Kallio, Helsinki.

Think you’re a good fit?

We’d love to hear from you! Send us your application by 17 November 2026 but don’t wait too long as we will fill this role as soon as we find the right person. You can read more about our recruitment process on our Careers page. If you want to learn more about the position, reach out to Philipp Seidel at [e-mail]

Equal Opportunity Statement

At Holvi, we embrace diversity in all of its forms and foster an inclusive environment for all people to live their best work life. This is central to our mission of promoting a healthy balance in all things we do.

We’re an equal opportunity employer. All applicants will consider the employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.