Product Marketing Lead

Holvi; Helsinki; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Employee stock options

Hybrid work & flexible hours

Monthly benefit budget

Wellness & team events

Job summary

Holvi is seeking a Product Marketing Lead to join our Helsinki team. In this hands-on leadership role, you will own product marketing across cards, payments, invoicing, and more, leading a team of product marketers and CRM managers.

You will set strategy, own go-to-market, and drive lifecycle marketing to grow usage, revenue and customer satisfaction across Finland, Germany, and Austria. Fluency in Finnish and English is expected.

Qualifications

• 6+ years of experience in product marketing, including leadership of teams.
• Experience setting product marketing strategy and owning go-to-market across multiple products.

Responsibilities

• Set up product marketing strategy and priorities and translate them into a clear team plan.
• Own positioning and messaging for all product streams.
• Plan go-to-market for launches and manage launch readiness.
• Lead, coach and grow the marketing team with clear goals and priorities.
• Own lifecycle marketing in partnership with CRM managers to drive onboarding and win-back flows.
• Monitor adoption, usage and revenue and share insights with the team.
• Collaborate with product owners to translate tech specs into customer value and influence roadmap.
• Maintain competitive awareness and feed customer insights into positioning and product decisions.
• Equip Sales, AM, Support and partners with effective battle cards and talking points.

Skills

Product marketing strategy

Team leadership

Go-to-market

CRM & lifecycle marketing

AI-enabled workflows

Finnish & English fluency

Tools

Jira

Wordpress

HubSpot

Figma

Transifex

Looker

Redash

Job description

We small business

We founded Holvi back in 2011 with a simple vision: Eliminate the distractions of financial admin and simplify work life, because running and growing a business is hard enough. Small businesses shouldn’t have to worry about expensive bank fees, spreadsheets and lost receipts.

Since our inception as a pioneering fintech, we’ve grown, evolved and changed but our core remains the same. We believe that to help businesses chase their fullest potential, we need to reach ours – and that’s the path that we’re on.

Right now, we’re looking for a Product Marketing Lead to join our team in Helsinki. If you want to help small businesses thrive, then read on.

We’re looking for a product marketer who knows how small businesses work and bank, and who wants to lead product marketing at Holvi. You’ll set up our product marketing strategy, lead the product marketing team, and put the strategy into practice together with them. It’s a hands‑on role, so you’ll still do a good share of the work yourself.

You’ll own product marketing across all our product streams, from cards, payments and FX to invoicing, bookkeeping, credit and our connections to other tools, in Finland, Germany and Austria. You’ll lead a team of product marketers and CRM managers, and work side by side with our product owners.

A typical day could see you:

• Setting up our product marketing strategy and priorities, and turning them into a clear plan the team works from
• Owning positioning and messaging for all our products
• Planning go-to-market for launches (timing, messaging, targeting and channels) and running a launch readiness process, so nothing goes live half ready
• Leading, coaching and growing your team, with clear goals and priorities everyone can work from
• Owning lifecycle marketing together with CRM managers, so launches turn into flows that drive real usage, from onboarding to win‑back
• Watching adoption, usage and revenue for every stream, and bringing the team a signal, an insight and an opportunity
• Working closely with our product owners to turn technical specs into compelling value propositions, and bringing the customer view into roadmap, pricing and packaging decisions
• Keeping a close eye on competitors and building a steady voice of customer loop that feeds positioning and product decisions
• Equipping Sales, Account Management, Customer Support and partners with battle cards, one‑pagers and clear talking points and other assets

This is for you if you:

• Have 6+ years of experience in product marketing, and at least two of them leading people
• Have set a product marketing strategy and owned go‑to‑market across several products, and driven it forward without being chased
• Have experience working in a fast paced growth company / startup environment
• Have worked in fintech, banking or financial services – ideally in a B2B context and within the target group of SMEs
• Are a hands‑on lead: you set the direction and still enjoy doing the work yourself
• Have run CRM and lifecycle marketing, or worked closely with the people who do
• Are fluent in Finnish and English, both written and spoken
• Are a strong collaborator: you flag workload and trade‑offs early, you’re comfortable saying no with a reason, and people find it easy to work with you
• Use AI tools as a normal part of how you work, and help your team do the same

It’s a plus if you:

• Have a track record of launching products in local markets
• Have experience with customer segmentation, ICPs or persona development
• Understand the world of marketing beyond product marketing
• Have previously worked with: Jira, Wordpress, HubSpot, Figma, Transifex, Looker or Redash

You’ll get:

• Employee stock options – Opportunity for equity in Holvi
• Flexible working hours and a hybrid work setting. We work at least two days per week from the office, but also offer possibilities for periods of remote work – either from Finland or from abroad
• Monthly benefit budget that can be used in multiple ways
• Work nice balance – Weekly exercise hour, bi‑weekly breakfasts, bi‑annual team weeks and more
• The chance to shape this role around what’s good for you and Holvi

Logistics

• This is a full-time permanent position in our Marketing team, where you’ll report to our Head of Marketing based in Berlin
• You’ll be headquartered in our sleek office in Kallio, Helsinki.

Equal Opportunity Statement

At Holvi, we embrace diversity in all of its forms and foster an inclusive environment for all people to live their best work life. This is central to our mission of promoting a healthy balance in all things we do.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

We founded Holvi in 2011, in Helsinki. As self‑employed people wading through oceans of paperwork, we noticed something funny going on – traditional banks were giving us the cold shoulder. Why not help ourselves? We asked. And so, with time and effort (and lots of coffee), we mastered small business finance – and Holvi was born.