Omnichannel & Digital Transformation Lead

GSK; Helsinki; Hybrid; EUR 64,000 - 107,000; Full time

Benefits offered by this job

Annual bonus

Healthcare

Pension plan

Hybrid working model

Job summary

GSK Finland is seeking an Omnichannel & Digital Manager to strengthen customer engagement and business performance through omnichannel, digital and AI capabilities. You will shape Finland’s omnichannel framework and lead the local implementation of digital marketing practices and AI-enabled tools.

The role includes driving adoption, training, analytics and collaboration with global teams; you will coach brand teams, manage relationships with digital marketing functions above country, and help

Qualifications

• Degree or equivalent in a relevant discipline such as business, sales, marketing, digital, communications.
• Experience in commercial digital, omnichannel marketing or sales, ideally spanning both Marketing and Sales.
• Experience in evaluating global digital solutions for local use and leading implementation, training, adoption and optimisation.
• Experience in assessing fit with local processes, user needs, data and governance, and making evidence-based adoption recommendations.
• Previous hands on experience in planning business UATs, documenting findings and supporting launch readiness.
• Experience delivering training, communications and change interventions that embed new digital tools in Sales and Marketing.
• Experience partnering with (global) product and Digital & Tech teams to define local needs and influence enhancements, supported by practical knowledge of customer journeys, channels, content, consent, web ecosystems and performance optimisation.
• Genuine interest in exploring how AI can most bring value to commercial operations
• Fluent in English and Finnish both written and spoken.

Responsibilities

• Own and continuously improve Finland’s omnichannel framework, ways of working and customer experience.
• Lead local implementation and adoption of approved digital and AI capabilities, including local configuration, testing, launch, training and communications.
• Monitor usage, collect feedback and address adoption barriers and work with business leaders to maximize value from digital and AI investments.
• Support and coach brand teams to design effective customer journeys, engagement plans and campaigns.
• Own commercial digital marketing capabilities and manage the operational relationships with above-country digital marketing teams.
• Build digital and AI skills through practical guidance, learning sessions and responsible, compliant ways of working.
• Represent Finland in Area and global forums, sharing business needs, feedback, best practices and capability updates.

Skills

Omnichannel strategy

Digital marketing

AI capabilities

Change management

Stakeholder engagement

Project coordination

Education

Bachelor’s degree or higher in business, marketing, digital

Tools

Veeva Vault

Salesforce Marketing Cloud

CRM systems

Job description

GSK Finland is seeking an Omnichannel & Digital Manager to strengthen customer engagement and business performance through omnichannel, digital and AI capabilities. You will shape Finland’s omnichannel framework and lead the local implementation of digital marketing practices and AI-enabled tools.

The role includes driving adoption, training, analytics and collaboration with global teams; you will coach brand teams, manage relationships with digital marketing functions above country, and help