Omnichannel & Digital Manager

GSK; Helsinki; Hybrid; EUR 64,000 - 107,000; Full time

Benefits offered by this job

Annual bonus

Healthcare

Pension plan

Hybrid working model

Job summary

GSK Finland is seeking an Omnichannel & Digital Manager to strengthen customer engagement and business performance through omnichannel, digital and AI capabilities. You will shape Finland’s omnichannel framework and lead the local implementation of digital marketing practices and AI-enabled tools.

The role includes driving adoption, training, analytics and collaboration with global teams; you will coach brand teams, manage relationships with digital marketing functions above country, and help

Qualifications

• Degree or equivalent in a relevant discipline such as business, sales, marketing, digital, communications.
• Experience in commercial digital, omnichannel marketing or sales, ideally spanning both Marketing and Sales.
• Experience in evaluating global digital solutions for local use and leading implementation, training, adoption and optimisation.
• Experience in assessing fit with local processes, user needs, data and governance, and making evidence-based adoption recommendations.
• Previous hands on experience in planning business UATs, documenting findings and supporting launch readiness.
• Experience delivering training, communications and change interventions that embed new digital tools in Sales and Marketing.
• Experience partnering with (global) product and Digital & Tech teams to define local needs and influence enhancements, supported by practical knowledge of customer journeys, channels, content, consent, web ecosystems and performance optimisation.
• Genuine interest in exploring how AI can most bring value to commercial operations
• Fluent in English and Finnish both written and spoken.

Responsibilities

• Own and continuously improve Finland’s omnichannel framework, ways of working and customer experience.
• Lead local implementation and adoption of approved digital and AI capabilities, including local configuration, testing, launch, training and communications.
• Monitor usage, collect feedback and address adoption barriers and work with business leaders to maximize value from digital and AI investments.
• Support and coach brand teams to design effective customer journeys, engagement plans and campaigns.
• Own commercial digital marketing capabilities and manage the operational relationships with above-country digital marketing teams.
• Build digital and AI skills through practical guidance, learning sessions and responsible, compliant ways of working.
• Represent Finland in Area and global forums, sharing business needs, feedback, best practices and capability updates.

Skills

Omnichannel strategy

Digital marketing

AI capabilities

Change management

Stakeholder engagement

Project coordination

Education

Bachelor’s degree or higher in business, marketing, digital

Tools

Veeva Vault

Salesforce Marketing Cloud

CRM systems

Job description

We are looking for a Omnichannel & Digital Manager to join our team.

As Omnichannel & Digital Manager, you will play a key role in helping GSK Finland strengthen customer engagement and business performance through omnichannel, digital and AI capabilities. You will shape and continuously improve Finland’s omnichannel framework, customer engagement best practices and digital marketing capabilities, while leading the local implementation, adoption and value realisation of new solutions for Sales and Marketing.

As digital and AI become an increasingly important part of how we work, you will help drive our transformation towards AI-powered commercial operations, enabling teams to work smarter, move faster and create more relevant customer experiences across channels. By equipping colleagues with the knowledge, confidence and practical guidance to embed these capabilities into their everyday work, you will help deliver better customer outcomes and measurable business value.

We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes and pension plan membership.

We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.

Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK

In this role you will

• Own and continuously improve Finland’s omnichannel framework, ways of working and customer experience.
• Lead local implementation and adoption of approved digital and AI capabilities, including local configuration, testing, launch, training and communications.
• Monitor usage, collect feedback and address adoption barriers and work with business leaders to maximize value from digital and AI investments.
• Support and coach brand teams to design effective customer journeys, engagement plans and campaigns.
• Own commercial digital marketing capabilities and manage the operational relationships with above-country digital marketing teams.
• Build digital and AI skills through practical guidance, learning sessions and responsible, compliant ways of working.
• Represent Finland in Area and global forums, sharing business needs, feedback, best practices and capability updates.

Why you?

Basic Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

• Degree or equivalent in a relevant discipline such as business, sales, marketing, digital, communications
• Experience in commercial digital, omnichannel marketing or sales, ideally spanning both Marketing and Sales.
• Experience in evaluating global digital solutions for local use and leading implementation, training, adoption and optimisation.
• Experience in assessing fit with local processes, user needs, data and governance, and making evidence-based adoption recommendations.
• Previous hands on experience in planning business UATs, documenting findings and supporting launch readiness.
• Experience delivering training, communications and change interventions that embed new digital tools in Sales and Marketing.
• Experience partnering with (global) product and Digital & Tech teams to define local needs and influence enhancements, supported by practical knowledge of customer journeys, channels, content, consent, web ecosystems and performance optimisation.
• Genuine interest in exploring how AI can most bring value to commercial operations
• Fluent in English and Finnish both written and spoken.

Preferred Qualifications & Skills

Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:

• Strong experience in pharmaceutical or another highly regulated omnichannel, digital marketing, customer experience or commercial transformation environment.
• Certifications in CRM, digital marketing or similar (e.g. Veeva Vault, Salesforce Marketing Cloud)
• Project management certifications e.g. Scrum or agile

Closing Date for Applications

28th September 2026 (COB)

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Finnish Salary Range: EUR 63,975 to EUR 106,625The annual gross base salary range for new hires in this position is listed above for each applicable location. These ranges take into account a number of factors including the candidate’s skills, experience, education level and the market rate for the role. In addition, this position may offer an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. More detailed information on the total benefits package will be supplied during the recruitment process. This role is available for applicants from multiple locations, and therefore salary ranges for certain locations are also shown. Salary ranges for other locations are shown because some markets have pay transparency laws that require salary information on job postings, and those locations are potential job sites for this role. If salary ranges are not displayed in the job posting for a specific location or country, the relevant compensation will be discussed during the recruitment process. Please note salaries vary by country based on the candidate’s skills, experience, education level and the market rate for the role. Offers are typically made within the advertised range based on the candidate’s skills, experience and qualifications, with the upper end generally reserved for highly experienced candidates or other exceptional circumstances aligned with these criteria.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.