MarTech / CRM Marketing Lead

Huspy; Finland; On-site; EUR 21,000 - 31,000; Full time

Job summary

Huspy, a leading real estate technology company, seeks a CRM Marketing specialist to bridge technical execution and business strategy for the UAE Real Estate market. You’ll build core growth infrastructure: landing pages, communication journeys, and end-to-end customer and partner lifecycles.

In a fast-paced environment, collaborate with Growth, Marketing, and Product teams to design, test, and validate data-driven campaigns.

Qualifications

• 3+ years of experience in CRM marketing and customer lifecycle management.
• Hands-on experience with marketing automation platforms such as Braze, with HubSpot and Salesforce Marketing Cloud as strong assets.
• Proven ability to design, execute, and optimize A/B/n tests across channels including email, WhatsApp, mobile push, and web push.
• Strong data fluency, with experience using analytics tools to measure campaign performance, attribution, and ROI, and translate insights into actionable business decisions.
• Start-up mindset with a strong passion for experimentation, testing, and continuous optimization.

Responsibilities

• Project and stakeholder management: collect insights and requirements, scope the solution, align expectations, plan and execute end-to-end, while keeping involved parties updated throughout the process.
• Map our customers’ journey, partner with product managers and sales teams, and define communication journeys throughout the funnel.
• Plan and execute CRM Marketing campaign strategies based on data insights, research benchmarking, and products discovery - test a lot, learn, iterate.
• Report on campaign performance to measure effectiveness.

Skills

CRM marketing

customer lifecycle management

data-driven strategy

A/B testing

data analytics

start-up mindset

Tools

Braze

HubSpot

Salesforce Marketing Cloud

HTML

CSS

JavaScript

Liquid

AMPscript

HubL

Job description

The Story So Far: We’re Building a Global Brand in Real Estate

Huspy is one of the leading real estate technology companies in EMEA. Launched in 2020, we now operate in multiple cities across the UAE, Spain, Saudi Arabia and Italy, expanding into other European countries by 2026. Today, we own the largest portion of the UAE mortgage market and are one of the fastest-growing players in every European city we’ve entered.

We’ve raised over $140 million (Series A and Series B) from the world’s top investors, including Sequoia Capital and Balderton Capital, to reshape the homebuying journey through powerful technology and agent-first tools.

We’ve built a SuperApp that empowers real estate agents and mortgage brokers, bringing cutting-edge technology to one of the world’s most traditional industries. We’re transforming how property transactions happen — faster, smarter, and better for everyone.

We’re not slowing down. The question is: will you be part of what’s next?

About The Role

You will bridge the gap between technical execution and business strategy for our Real Estate market in the UAE. Your focus will be on building the core infrastructure that drives growth: developing high-converting landing pages, architecting communication journeys, and managing end-to-end customer and partner lifecycles.

Working in a fast-paced, cross-functional environment, you will partner with Growth, Marketing, and Product teams to design, test, and validate data-driven strategies. You will take full ownership of these initiatives, from concept to implementation, ensuring our sales, marketing, and operations teams have the digital tools they need to scale.

The Main Event: What You’ll Drive, Build, and Own

• Project and stakeholder management: collect insights and requirements, scope the solution, align expectations, plan and execute end-to-end, while keeping involved parties updated throughout the process.
• Map our customers’ journey, partner with product managers and sales teams, and define communication journeys throughout the funnel.
• Plan and execute CRM Marketing campaign strategies based on data insights, research benchmarking, and products discovery - test a lot, learn, iterate.
• Report on campaign performance to measure effectiveness.

The Perfect Match: What It Takes to Succeed at Huspy

• 3+ years of experience in CRM marketing and customer lifecycle management.
• Hands-on experience with marketing automation platforms such as Braze, with HubSpot and Salesforce Marketing Cloud as strong assets.
• Proven ability to design, execute, and optimize A/B/n tests across channels including email, WhatsApp, mobile push, and web push.
• Strong data fluency, with experience using analytics tools to measure campaign performance, attribution, and ROI, and translate insights into actionable business decisions.
• Start-up mindset with a strong passion for experimentation, testing, and continuous optimization.

What Will Make You Stand Out

• Experience working in seed and early-stage start-up environments.
• Proficient in front-end and scripting languages including HTML, CSS, JavaScript, Liquid, AMPscript, and HubL.
• Hands-on experience building and optimizing customer journeys and campaigns in Braze.
• Fluent in English