Web Growth Manager

Matrix42; Espoo; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

Matrix42 is seeking a Web Growth Manager to own end-to-end website initiatives, turning visits into pipeline. You will combine commercial thinking, analytics, UX, and collaboration with an international marketing team to drive engagement and conversions.

You will lead campaigns from insight to measurable outcomes, optimize pages, and explore new web technologies. A proactive, data-driven mindset and strong stakeholder management are essential to succeed.

Qualifications

• 3+ years in web management, growth, or digital experience
• Experience launching or redesigning a website or major page
• Strong understanding of digital journeys, CRO, and web analytics
• Commercial and data-driven mindset linking website decisions to business outcomes

Responsibilities

• Own and continuously improve the Matrix42 website and key conversion paths
• Drive website performance, CRO, and demand capture across the customer journey
• Use analytics, insights, and testing to identify opportunities and measure impact
• Ensure messaging and experiences stay aligned with business goals
• Lead initiatives from idea to delivery with cross-functional stakeholders
• Explore AI and modern web tools to improve effectiveness and efficiency

Skills

Web management

Growth marketing

UX

Web analytics

Project management

Stakeholder management

English communication

Independent work

Tools

CMS platforms

SEO

Web analytics tools

Front-end development

Job description

Your mission

Help turn our website into a measurable growth engine.

Our website is a critical part of how customers discover, understand, and engage with Matrix42. We are looking for a Web Growth Manager to take end-to-end ownership of this experience and help convert visits from evaluating buyers into pipeline. You will connect with commercial thinking, customer journey insight, analytics, and technical understanding to improve engagement, conversion, and growth.

This is a newly created role with room to shape the position, establish new ways of working, and build a clear roadmap for continuous website improvement. You will work closely with our international marketing team while independently driving initiatives from insight to measurable outcome. You could be a great fit if you bring experience in website ownership or launches, conversion optimization, UX, analytics and cross-functional project leadership.

What you will do

• Own and continuously improve the Matrix42 website, including the homepage, product pages, landing pages and key conversion paths
• Drive website performance, conversion rate optimization and capture demand across the digital customer journey
• Use web analytics, customer insight, testing and experimentation to identify opportunities, set priorities and measure impact
• Ensure website messaging and experiences remain relevant, engaging and aligned with business goals
• Lead website initiatives from idea to delivery, coordinating marketing, content, design, technical stakeholders and external partners
• Explore how AI, modern web technologies and new tools can improve website effectiveness and ways of working.

Your profile

• 3 to 5+ years of relevant experience in web management, web growth, digital experience, UX, growth marketing or a related field
• Hands-on experience participating in a website launch or major redesign, ideally with clear ownership or responsibility
• Strong understanding of digital customer journeys, conversion rate optimization, UX and web analytics
• A commercial and data-driven mindset, with the ability to connect website decisions to measurable business outcomes
• Strong project and stakeholder management skills, proactive communication and the ability to work independently
• Comfort with web technologies, technical tools and collaboration with developers or technical specialists
• Excellent written and verbal communication skills in English, with the ability to collaborate effectively across international teams and stakeholders
• You are based in Germany, Finland or Denmark, or in another European location where Matrix42 has an established employment setup.

Valuable additional experience

• B2B SaaS or another complex B2B environment
• CMS platforms, SEO, website experimentation
• Front-end development. This is an advantage, not a requirement
• AI-powered tools for content, analytics, optimization, or digital experience.

You will thrive in this role if you

• Enjoy combining strategy with hands-on execution
• Are curious, analytical and energized by continuous improvement
• Can engage stakeholders, create alignment and keep work moving
• Are comfortable building structure in a new role and taking ownership without a fully established framework

Why us?

• Shape a newly created role with meaningful ownership and visibility
• Influence the future of our digital customer experience and website growth approach
• C ollaborate with an international marketing organization of around 30 colleagues
• Bring your strengths and ideas to a role designed to evolve.