Marketing Automation and Technology Specialist

Vaisala; Espoo; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Vaisala Xweather is seeking a Marketing Automation & Technology Specialist in Espoo to run the marketing engine. You will build email programs, nurture flows, and manage the tool stack, collaborating with product marketers and the campaigns team in a hybrid role from Keilaniemi.

The role emphasizes automation, data-driven campaigns, Salesforce integration, and continuous optimization across segmentation, testing, and deliverability. Fluency in English is required.

Qualifications

• 2 to 4 years in marketing automation, email marketing, or marketing operations, ideally in B2B
• Hands-on experience building complex workflows in Customer.io, HubSpot, Marketo, or a comparable platform, and the ability to learn a new one fast
• Fluent English, both spoken and written

Responsibilities

• Build and ship email programs and nurture flows from brief to send, including segmentation, personalization, and QA
• Design and maintain triggered and behavior-based workflows with documented logic, edge cases, and testing before launch
• Create and manage marketing, event, and webinar campaigns in Salesforce and Customer.io
• Create and manage events and triggers in Segment to be used in Customer.io, Google Tag Manager, and ad platforms
• Email database health: run regular hygiene on deduplication, field standardization, bounces, suppression, and consent, and build safeguards
• Testing and optimization: run structured A/B tests on subject lines, timing, CTAs, and flows, and document learnings
• Deliverability: monitor sender reputation and domain authentication (SPF, DKIM, DMARC), diagnose performance drops, and fix issues at the source
• Templates and enablement: maintain a library of responsive email templates and blocks, and write skills/training notes for the team

Skills

Marketing automation

Email marketing

Customer.io

HubSpot

Marketo

Salesforce

SQL

JSON

HTML/CSS

GA4

GTM

English fluency

Tools

Customer.io

HubSpot

Marketo

Salesforce

GA4

GTM

Job description

Marketing Automation and Technology Specialist

Location: Espoo, FI

We are looking for a Marketing Automation & Technology Specialistto join Vaisala Xweather in Keilaniemi Espoo, Finland to run our marketing engine.

Vaisala is a global leader in measurement instruments and intelligence helping industries, nations, people, and the planet to thrive. From predicting hurricanes to optimizing renewable energy production, our technology is used where it matters the most – from data centers, windfarms and laboratories to airports, the Arctic and even the surface of Mars. For a second year running, Vaisala got recognized in TIME Magazine's World's Best Companies in Sustainable Growth 2026 study. Our team of close to 2,500 experts and 62 nationalities around the world is committed to taking every measure for the planet. Driven by our shared purpose, curiosity, and pioneering spirit, we stay ahead and make a difference. At Vaisala, you don't have to fit in to belong.

Vaisala Xweather gives the world's most demanding organizations the confidence to move beyond understanding the weather to acting on it. We take weather intelligence from sensor to insight, pairing our Vaisala heritage in measurement and atmospheric science with AI-enabled forecasting and the world's largest observation networks. The result is decision-grade data and software that 40% of the Fortune 100 rely on to turn weather risk into advantage.

Here at Vaisala Xweather we believe that great people create exceptional products, and together, we can create weather confidence in a world facing increasing weather and climate risks.

What's your role?

You will build and ship the email programs, nurture flows, and tracking that turn interest into pipeline, and you will administer the marketing tools behind them. You will work closely with product marketers and the campaign team. This is a hybrid-based position out of our Keilaniemi, Espoo office.Some travel may be required.

Our marketing team, consisting of go-to-market marketers, creatives, and growth marketers, works closely together to drive awareness, generate leads for sales, and build the Vaisala Xweather brand. We work in an agile manner and strive to base our actions on data.

As a Marketing Automation & Technology Specialist, you will work on:

Marketing automation

• Campaign execution: Build and ship email programs and nurture flows from brief to send, including segmentation, personalization, and QA
• Lifecycle and automation: Design and maintain triggered and behavior-based workflows with documented logic, edge cases, and testing before launch
• Campaign management: Create and manage marketing, event, and webinar campaigns in Salesforce and Customer.io
• Segmentation: Create and manage events and triggers in Segment to be used in Customer.io, Google Tag Manager, and ad platforms
• Email database health: Run regular hygiene on deduplication, field standardization, bounces, suppression, and consent, and build safeguards
• Testing and optimization: Run structured A/B tests on subject lines, timing, CTAs, and flows, and document what was learned
• Deliverability: Monitor sender reputation and domain authentication (SPF, DKIM, DMARC), diagnose performance drops, and fix what is fixable at the source
• Templates and enablement: Maintain a library of responsive email templates and modular blocks, and write Claude skills and training notes so the wider team can use the stack without you

Marketing tool stack admin

• Customer.io administration: Own Customer.io as an application, including user access, campaigns, segments, templates, and workflows
• Preference centers: Manage preference centers and subscription types, so contacts can control what they receive
• Data and CRM sync: Keep Customer.io and web forms in sync with Salesforce on the marketing side. Troubleshoot field mapping and sync failures
• AI and automation: Find and implement practical ways to cut manual work in campaign production, reporting, and data cleanup
• Lead handoff: Maintain MQL criteria with Sales and RevOps and review them against actual conversion data

Marketing reporting and analytics

• Tracking and attribution: Manage UTM governance, GTM and GA4 event tracking, and form and CTA tracking together with the Paid Specialist and RevOps
• Reporting: Build dashboards on email and webinar engagement and pipeline contribution
• Dreamdata: Manage Dreamdata configuration, attribution model choices, and reporting. Work with the Paid Specialist to bring data-based learnings into marketing automation workflows

What will you bring?

You are a proactive, self-driven builder. You enjoy getting a complex workflow to behave exactly as designed, and you like explaining to colleagues how to use it. A can-do attitude, the ability to jump into different contexts, and a passion for learning will be essential in this role. Experience working in a multi-functional and multicultural team in an agile environment is highly appreciated.

• 2 to 4 years in marketing automation, email marketing, or marketing operations, ideally in B2B
• Hands‑on experience building complex workflows in Customer.io, HubSpot, Marketo, or a comparable platform, and the ability to learn a new one fast
• Hands‑on experience with marketing analytics and attribution tools, such as Dreamdata, and you know how to navigate Salesforce
• Working knowledge of HTML and CSS for email and landing pages, and comfort reading basic SQL or JSON
• Practical experience with GTM and GA4, and an understanding of how a CRM data model affects marketing automation
• Working experience with Claude or another LLM platform, and you know how to build skills, artifacts, and agents to streamline and speed up marketing workflows
• Nice to have: Experience with Storyblok or another headless CMS, webinar platforms, and ClickUp, and an interest in weather, data products, or API-driven businesses
• Fluent English, both spoken and written

For additional information please contact Head of Marketing, Xweather Patricia Åkerman. Please note that applications sent via email cannot be processed due to privacy reasons.