Marketing Automation Engineer - Email & Data Flows

Vaisala; Espoo; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Vaisala Xweather is seeking a Marketing Automation & Technology Specialist in Espoo to run the marketing engine. You will build email programs, nurture flows, and manage the tool stack, collaborating with product marketers and the campaigns team in a hybrid role from Keilaniemi.

The role emphasizes automation, data-driven campaigns, Salesforce integration, and continuous optimization across segmentation, testing, and deliverability. Fluency in English is required.

Qualifications

• 2 to 4 years in marketing automation, email marketing, or marketing operations, ideally in B2B
• Hands-on experience building complex workflows in Customer.io, HubSpot, Marketo, or a comparable platform, and the ability to learn a new one fast
• Fluent English, both spoken and written

Responsibilities

• Build and ship email programs and nurture flows from brief to send, including segmentation, personalization, and QA
• Design and maintain triggered and behavior-based workflows with documented logic, edge cases, and testing before launch
• Create and manage marketing, event, and webinar campaigns in Salesforce and Customer.io
• Create and manage events and triggers in Segment to be used in Customer.io, Google Tag Manager, and ad platforms
• Email database health: run regular hygiene on deduplication, field standardization, bounces, suppression, and consent, and build safeguards
• Testing and optimization: run structured A/B tests on subject lines, timing, CTAs, and flows, and document learnings
• Deliverability: monitor sender reputation and domain authentication (SPF, DKIM, DMARC), diagnose performance drops, and fix issues at the source
• Templates and enablement: maintain a library of responsive email templates and blocks, and write skills/training notes for the team

Skills

Marketing automation

Email marketing

Customer.io

HubSpot

Marketo

Salesforce

SQL

JSON

HTML/CSS

GA4

GTM

English fluency

Tools

Customer.io

HubSpot

Marketo

Salesforce

GA4

GTM

Job description

Vaisala Xweather is seeking a Marketing Automation & Technology Specialist in Espoo to run the marketing engine. You will build email programs, nurture flows, and manage the tool stack, collaborating with product marketers and the campaigns team in a hybrid role from Keilaniemi.

The role emphasizes automation, data-driven campaigns, Salesforce integration, and continuous optimization across segmentation, testing, and deliverability. Fluency in English is required.