Senior Marketing Analytics Manager (FIN/SWE/NOR)

M-Files Corporation; Helsinki, Tampere; Hybrid; EUR 85,000 - 110,000; Full time

Benefits offered by this job

Flexible work/life balance

Remote work options

International team of top performers

Competitive compensation and benefits

Inclusive and dynamic culture

Job summary

M-Files Corporation is seeking a Senior Marketing Analyst to own how we measure marketing—from first impression to closed-won revenue. You will shape the measurement approach and present findings to marketing and revenue leadership, owning the framework rather than maintaining someone else’s model.

This high-impact role guides budget decisions and requires building trusted analytics across regions, channels, and partners. Apply to influence our global marketing strategy and growth.

Qualifications

• 5+ years in marketing analytics, ideally in B2B SaaS.
• Strong Salesforce reporting skills, including campaign and lead source data.
• Deep knowledge of GA4, Google Tag Manager, and ad platform conversion tracking.
• Experience with HubSpot and a multi-touch attribution tool such as Dreamdata.
• Strong SQL and Power BI skills (Microsoft Fabric a plus).
• Working knowledge of SEO tools such as Semrush.
• Solid experiment design and statistics skills.
• The habit of checking numbers before you share them.
• Clear communication, with the ability to explain complex findings simply.

Responsibilities

• Own one cross-channel scorecard tied to Salesforce pipeline and revenue.
• Make sure every lead and opportunity is tracked to the channel that drove it.
• Manage GA4, Tag Manager, and Google Ads and LinkedIn conversion tracking.
• Measure paid and organic search together, including SEO and AI search visibility.
• Report funnel conversion from first visit to closed-won by channel, region and industry.
• Validate multi-touch attribution in Dreamdata against real business results.
• Design and analyze tests on ads, offers, landing pages and audiences.
• Model the pipeline impact of budget decisions and recommend where to invest.
• Lead regular performance reviews with marketing and sales leaders across North America, EMEA and the Nordics.

Skills

Marketing analytics

Salesforce reporting

GA4

Tag Manager

LinkedIn tracking

HubSpot

Dreamdata

SQL

Power BI

SEO tools

Tools

Salesforce

Google Ads

LinkedIn Ads

Dreamdata

HubSpot

Power BI

Google Tag Manager

Semrush

Microsoft Fabric

GA4

Job description

Who we are:

M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows to enable secure collaboration, automate processes, and ensure governance.

Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries.

To learn more about us we encourage you to visit M-Files Careers | Open Jobs, Culture & Benefits

Summary of the role:

M-Files is a 2026 Gartner Magic Quadrant Leader for Document Management, serving thousands of customers worldwide. We're looking for a Senior Marketing Analyst to own how we measure marketing, from the first search or LinkedIn impression to closed-won revenue.

This is a high-impact role. Your analysis will shape where we invest our global marketing budget, and you'll present your findings directly to marketing and revenue leadership. You'll have the ownership to design the measurement approach, not just maintain someone else's.

What you will be doing/Responsibilities and Duties:

• Own one cross-channel scorecard tied to Salesforce pipeline and revenue.
• Make sure every lead and opportunity is tracked to the channel that drove it.
• Manage GA4, Tag Manager, and Google Ads and LinkedIn conversion tracking.
• Measure paid and organic search together, including SEO and AI search visibility.
• Report funnel conversion from first visit to closed-won by channel, region and industry.
• Validate multi-touch attribution in Dreamdata against real business results.
• Design and analyze tests on ads, offers, landing pages and audiences.
• Model the pipeline impact of budget decisions and recommend where to invest.
• Lead regular performance reviews with marketing and sales leaders across North America, EMEA and the Nordics.

Who you are/Qualifications and Skills:

• 5+ years in marketing or revenue analytics, ideally in B2B SaaS.
• Strong Salesforce reporting skills, including campaign and lead source data.
• Deep knowledge of GA4, Google Tag Manager, and ad platform conversion tracking.
• Experience with HubSpot and a multi-touch attribution tool such as Dreamdata.
• Strong SQL and Power BI skills (Microsoft Fabric a plus).
• Working knowledge of SEO tools such as Semrush.
• Solid experiment design and statistics skills.
• The habit of checking numbers before you share them.
• Clear communication, with the ability to explain complex findings simply.

What We Offer:

We are a global company with Finnish roots and a strong passion for delivering innovative solutions that transform industries. By joining M-Files, you will have the opportunity to shape the future of knowledge work automation while growing your expertise in a collaborative and supportive environment. Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.

• International team of top performers
• Flexibility to work from one of our offices or fully remotely within one of our operating counties
• Inclusive and dynamic culture (virtual and in-person)
• Opportunity to contribute to our success and growth globally
• Flexible work/life balance
• Competitive compensation and benefits package

Application deadline: November 29th, 2026.

Does this sound exciting to you?

Join M-Files and help industry leaders transform the way they manage information and drive business success!