Industrial Automation Segment Marketing Lead (Nordic Baltic)

Schneider Electric; Finland; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Care for Yourself & Family

Pension & Bonus Programs

Career Growth & Mentoring

Team Collaboration & Recognition

Volunteer & Community Programs

Job summary

Schneider Electric in the Nordic-Baltic region seeks a transformational Nordic Baltic Segment Marketing Business Partner, Industries. You will shape market positioning, develop go-to-market strategies and create integrated programs to drive awareness, engagement and demand across the customer journey.

The role focuses on industries like Life Sciences and Water & Environment, driving the shift from product-centric marketing to solution- and value-led engagement.

Qualifications

• Extensive experience in strategic B2B marketing, segment marketing or go-to-market leadership.
• Strong understanding of how software, digital services and technology solutions create business value.
• Experience developing marketing strategies and integrated campaigns with measurable outcomes.
• Broad 360-degree marketing expertise across digital, communications, PR, demand generation and engagement.

Responsibilities

• Define and drive the go-to-market strategy for key industrial end-user segments across the Nordic and Baltic region.
• Shift conversations from products to software-enabled solutions and business outcomes.
• Develop, launch and report on integrated marketing programs for awareness, engagement, demand and conversion.
• Partner with sales, business units and segment leaders to identify growth opportunities and market propositions.
• Collaborate with global marketing teams and external agencies to adapt initiatives and maximize impact.
• Lead Account-Based Marketing initiatives and targeted engagement for strategic customers and growth opportunities.
• Measure and optimize marketing performance based on data, insights and commercial outcomes.

Skills

Strategic B2B marketing

Go-to-market leadership

Integrated campaigns

Stakeholder management

Global collaboration

Builder mindset

Job description

Schneider Electric in the Nordic-Baltic region seeks a transformational Nordic Baltic Segment Marketing Business Partner, Industries. You will shape market positioning, develop go-to-market strategies and create integrated programs to drive awareness, engagement and demand across the customer journey.

The role focuses on industries like Life Sciences and Water & Environment, driving the shift from product-centric marketing to solution- and value-led engagement.