HIV Brand Lead, Field Focus – Finland

GSK; Finland; Presencial; EUR 65 000 - 109 000; Tempo integral

Resumo da oferta

GSK is seeking a Field Brand Manager in Finland on a fixed-term contract through mid‑November 2027 to lead the HIV portfolio. The role blends field activities (60%) with office-based brand planning, analytics, and cross‑functional collaboration to maximize patient impact.

You will engage with healthcare professionals and stakeholders, adapt campaigns for the Finnish market, and drive the Finnish Brand Operational Plan aligned with global strategy. Regular travel within Finland is required.

Qualificações

• Bachelor’s degree or higher in Business, Marketing, Life Sciences or another relevant field.
• Relevant experience in pharmaceutical marketing, pharmaceutical field work or a commercial pharmaceutical role.
• Ability to build credible relationships with healthcare professionals and internal stakeholders.
• Analytical capability, including using market information and KPIs to guide action.
• Strong project delivery, teamwork and commitment to ethical, legal and compliance standards.
• Fluent Finnish and English communication skills.
• A valid driving licence and willingness to travel regularly within Finland

Responsabilidades

• Act as the HIV Brand Champion in Finland, maintaining strong knowledge of the brand, competitors and local care landscape.
• Plan and deliver high-quality engagement with healthcare professionals and key stakeholders in line with company, ethical and legal standards.
• Develop and own the Finnish HIV Brand Operational Plan, aligned with global and area strategy and local requirements.
• Adapt campaigns and materials, including digital content, for the Finnish market and monitor performance against agreed KPIs.
• Analyse market data, performance and competitive intelligence to identify opportunities, risks and practical actions.
• Coordinate cross-functional stakeholders and priority projects, balancing strategic planning with hands‑on delivery.

Conhecimentos

Brand management

Stakeholder engagement

Analytical skills

Project delivery

Finnish language

English language

Travel flexibility

HCP engagement

Formação académica

Bachelor's degree or higher

Descrição da oferta de emprego

GSK is seeking a Field Brand Manager in Finland on a fixed-term contract through mid‑November 2027 to lead the HIV portfolio. The role blends field activities (60%) with office-based brand planning, analytics, and cross‑functional collaboration to maximize patient impact.

You will engage with healthcare professionals and stakeholders, adapt campaigns for the Finnish market, and drive the Finnish Brand Operational Plan aligned with global strategy. Regular travel within Finland is required.