HIV Brand Lead (Field) – Finland

GlaxoSmithKline plc; Finland; On-site; EUR 65,000 - 109,000; Full time

Benefits offered by this job

Annual bonus

Share-based long-term incentive

Job summary

GlaxoSmithKline plc in Finland is seeking a Field Brand Manager on a fixed-term contract through mid-November 2027. You will develop and execute the local HIV brand plan, lead activities, and engage with healthcare professionals to maximise patient impact in Finland.

The role is field-focused (about 60% of time) with 40% in office-based planning, analytics and cross-functional coordination. You will adapt campaigns for the Finnish market and monitor KPIs.

Qualifications

• Bachelor's degree or higher in Business, Marketing, Life Sciences or another relevant field.
• Experience in pharmaceutical marketing or a commercial pharmaceutical role.
• Ability to build credible relationships with healthcare professionals and internal stakeholders.
• Analytical capability using market information and KPIs to guide action.
• Strong project delivery, teamwork and compliance with ethical, legal standards.
• Fluent Finnish and English communication skills.
• Valid driving licence and willingness to travel regularly within Finland.

Responsibilities

• Develop and execute the local brand plan for the HIV portfolio in Finland.
• Lead brand activities and work with HCPs and stakeholders to maximise impact.
• Balance field-facing activities (60%) with office-based brand planning (40%).
• Act as HIV Brand Champion and monitor KPIs and campaigns.
• Coordinate cross-functional projects and adapt campaigns for the Finnish market.

Skills

Finnish (fluent)

English (fluent)

Analytical skills

Stakeholder management

Field-based engagement

Project delivery

Education

Bachelor's degree or higher in Business/Marketing/Life Sciences

Job description

GlaxoSmithKline plc in Finland is seeking a Field Brand Manager on a fixed-term contract through mid-November 2027. You will develop and execute the local HIV brand plan, lead activities, and engage with healthcare professionals to maximise patient impact in Finland.

The role is field-focused (about 60% of time) with 40% in office-based planning, analytics and cross-functional coordination. You will adapt campaigns for the Finnish market and monitor KPIs.