Field Brand Manager, HIV

GlaxoSmithKline plc; Finland; Sur place; EUR 65 000 - 109 000; Plein temps

Avantages offerts par ce poste

Annual bonus

Share-based long-term incentive

Résumé du poste

GlaxoSmithKline plc in Finland is seeking a Field Brand Manager on a fixed-term contract through mid-November 2027. You will develop and execute the local HIV brand plan, lead activities, and engage with healthcare professionals to maximise patient impact in Finland.

The role is field-focused (about 60% of time) with 40% in office-based planning, analytics and cross-functional coordination. You will adapt campaigns for the Finnish market and monitor KPIs.

Qualifications

• Bachelor's degree or higher in Business, Marketing, Life Sciences or another relevant field.
• Experience in pharmaceutical marketing or a commercial pharmaceutical role.
• Ability to build credible relationships with healthcare professionals and internal stakeholders.
• Analytical capability using market information and KPIs to guide action.
• Strong project delivery, teamwork and compliance with ethical, legal standards.
• Fluent Finnish and English communication skills.
• Valid driving licence and willingness to travel regularly within Finland.

Responsabilités

• Develop and execute the local brand plan for the HIV portfolio in Finland.
• Lead brand activities and work with HCPs and stakeholders to maximise impact.
• Balance field-facing activities (60%) with office-based brand planning (40%).
• Act as HIV Brand Champion and monitor KPIs and campaigns.
• Coordinate cross-functional projects and adapt campaigns for the Finnish market.

Connaissances

Finnish (fluent)

English (fluent)

Analytical skills

Stakeholder management

Field-based engagement

Project delivery

Formation

Bachelor's degree or higher in Business/Marketing/Life Sciences

Description du poste

Job Description

We are looking for a Field Brand Manager to join us on a fixed term contract basis until mid-November 2027, to drive the HIV portfolio in Finland. In this commercial role, you will develop and execute the local brand plan, lead brand activities, and work closely with HCPs and internal stakeholders to maximize the impact of our HIV treatments for patients in Finland. The position is field-focused, with around 60% of your time spent on customer-facing activities (visits, meetings, events) and 40% dedicated to office-based brand planning, analytics and cross-functional coordination. In this role you will Act as the HIV Brand Champion in Finland, maintaining strong knowledge of the brand, competitors and local care landscape. Plan and deliver high-quality engagement with healthcare professionals and key stakeholders in line with company, ethical and legal standards. Develop and own the Finnish HIV Brand Operational Plan, aligned with global and area strategy and local requirements. Adapt campaigns and materials, including digital content, for the Finnish market and monitor performance against agreed KPIs. Analyse market data, performance and competitive intelligence to identify opportunities, risks and practical actions. Coordinate cross-functional stakeholders and priority projects, balancing strategic planning with hands-on delivery.

Basic Qualifications & Skills

• Bachelor's degree or higher in Business, Marketing, Life Sciences or another relevant field.
• Relevant experience in pharmaceutical marketing, pharmaceutical field work or a commercial pharmaceutical role.
• Ability to build credible relationships with healthcare professionals and internal stakeholders.
• Analytical capability, including using market information and KPIs to guide action.
• Strong project delivery, teamwork and commitment to ethical, legal and compliance standards.
• Fluent Finnish and English communication skills.
• A valid driving licence and willingness to travel regularly within Finland.

Preferred Qualifications & Skills

• Experience in HIV, specialty care or rare diseases.
• Previous brand-management or pharmaceutical marketing experience.
• Knowledge of the Finnish HIV care landscape or established relationships with relevant key opinion leaders.
• Experience of brand positioning, customer insight and campaign adaptation.
• Experience of forecasting, market analysis or financial analysis.
• A degree in business, marketing, life sciences or another relevant field.
• To confirm whether equivalent experience is acceptable.

Location

Based in Helsinki or the broader pääkaupunkiseutu (Capital Region), with regular travel within Finland for customer visits and internal meetings. You must have the ability and willingness to spend approximately 60% of time in the field and 40% in office-based work.

Closing Date for Applications – 13th November 2026 (COB).

Contract

Fixed-term contract basis until mid-November 2027.

Benefits

• annual bonus
• share based long term incentive program

Salary

Finnish Salary Range: EUR 65,100 to EUR 108,500. The annual gross base salary range for new hires in this position is listed above for each applicable location. These ranges take into account a number of factors including the candidate's skills, experience, education level and the market rate for the role. In addition, this position may offer an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. More detailed information on the total benefits package will be supplied during the recruitment process. This role is available for applicants from multiple locations, and therefore salary ranges for certain locations are also shown. Salary ranges for other locations are shown because some markets have pay transparency laws that require salary information on job postings, and those locations are potential job sites for this role. If salary ranges are not displayed in the job posting for a specific location or country, the relevant compensation will be discussed during the recruitment process. Please note salaries vary by country based on the candidate's skills, experience, education level and the market rate for the role. Offers are typically made within the advertised range based on the candidate's skills, experience and qualifications, with the upper end generally reserved for highly experienced candidates or other exceptional circumstances aligned with these criteria.

Equal Opportunity Statement

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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Adjustments & Accessibility

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at [e-mail] where you can also request a call. Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels.

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