Head of B2C Growth — Remote Growth Engine

Jobgether SRL; Finland; Remote; EUR 120,000 - 190,000; Full time

Benefits offered by this job

Remote work from anywhere

Full-time contractor position

Modern AI and analytics stack access

Job summary

Jobgether SRL is seeking a Head of B2C Growth based in Finland to own the full growth engine across acquisition, activation, retention and lifetime value. You will build multichannel strategies spanning search, paid social, email, push, web and app, with a focus on making the mobile app the primary user channel.

You will collaborate with Product and Marketing to connect early-stage research with high‑intent property searches and agent engagement.

Qualifications

• Proven track record growing B2C products across channels and markets.
• Experience owning app growth and lifecycle metrics.
• Strong analytical and quantitative skills with data-driven approach.
• Experience managing paid media budgets and ROI.
• Hands-on operator with strategic and execution abilities.

Responsibilities

• Define and execute the B2C growth strategy across channels, markets, user segments, and budgets, using performance data to guide investment decisions.
• Build and optimize multichannel acquisition programs, testing new channels and scaling successful initiatives while tracking CPL, CAC, payback, and other key metrics.
• Create a stronger connection between educational content and high-intent property searches, guiding users from research to listings and agent contact.
• Make the mobile app a core growth channel by driving installs, adoption, engagement, retention, and migration from web to app.
• Own the full user lifecycle, including activation, conversion, retention, reactivation, and LTV, identifying drop-off points and improving the journey.
• Design and run rapid experiments across landing pages, onboarding, messaging, offers, and other growth levers with actionable conclusions.
• Lead and develop paid media specialists by setting goals, reviewing performance, and raising execution standards.
• Partner with Product and nurturing teams to prioritize initiatives that improve conversion and lead qualification.
• Prepare the growth engine for future international scaling, including market selection, channel strategy, creative, tracking, and performance infrastructure.
• Develop reusable growth playbooks and AI-powered workflows that enable the team and AI agents to execute consistently.
• Maintain direct contact with users and the underlying data to identify opportunities and make informed decisions.

Skills

Multichannel growth strategy

Performance marketing

App growth & retention

Cohort analysis & attribution

Leadership & team building

Data-driven decision making

English fluency

French/Spanish a plus

Education

Bachelor's degree preferred

Tools

Claude AI

Mixpanel

HubSpot

Job description

Jobgether SRL is seeking a Head of B2C Growth based in Finland to own the full growth engine across acquisition, activation, retention and lifetime value. You will build multichannel strategies spanning search, paid social, email, push, web and app, with a focus on making the mobile app the primary user channel.

You will collaborate with Product and Marketing to connect early-stage research with high‑intent property searches and agent engagement.