B2C Growth Leader — App-First Strategy

Lever, Inc.; Finland; Remote; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Remote work from anywhere

Full-time contract

AI analytics stack access (Claude, Mix

Direct reporting to CPO

Job summary

Lever, Inc. in Finland seeks a Head of B2C Growth to own the full growth engine across acquisition, activation, retention, and LTV.

You will drive multichannel strategies across search, paid social, email, push, web, and app, with the app as the primary channel, joining Product and Marketing to scale the business. You will manage growth budgets, lead paid media specialists, and build AI-powered workflows and playbooks to test and scale across markets in 2027–2028.

Qualifications

• Proven track record of growing B2C products across channels and markets.
• Experience owning paid media budgets and being directly accountable for ROI and commercial outcomes.
• Hands-on operating style with ability to build strategies, launch campaigns, analyze performance, and decide without heavy reliance on agencies.
• Advanced AI fluency with Claude, including Cowork and Code, and orchestration of AI agents and workflows.

Responsibilities

• Define and execute the B2C growth strategy across channels, markets, user segments, and budgets.
• Build and optimize multichannel acquisition programs, testing new channels and scaling successful initiatives.
• Drive app adoption, engagement, retention, and migration from web to app.
• Own the full user lifecycle, including activation, conversion, retention, reactivation, and LTV.

Skills

B2C growth

Multichannel marketing

App growth

AI fluency

Paid media management

Data-driven decisions

Leadership

English fluency

Cross-functional collaboration

Education

Bachelor's degree

Tools

Claude (Cowork & Code)

Mixpanel

HubSpot

Job description

Lever, Inc. in Finland seeks a Head of B2C Growth to own the full growth engine across acquisition, activation, retention, and LTV.

You will drive multichannel strategies across search, paid social, email, push, web, and app, with the app as the primary channel, joining Product and Marketing to scale the business. You will manage growth budgets, lead paid media specialists, and build AI-powered workflows and playbooks to test and scale across markets in 2027–2028.