Global Lifecycle Growth Lead - LiveOps & AI

Scrambly; Finland; On-site; EUR 140,000 - 190,000; Full time

Job summary

Scrambly is seeking a Global Head of Lifecycle Marketing to own retention, CRM, lifecycle communications and LiveOps across all apps and geos. You’ll manage dozens of in-app messages, emails and push notifications per app and aim to scale LiveOps revenue to seven figures monthly within a year.

You’ll live in Mixpanel and Customer.io, run a relentless testing program, kill non-performant campaigns, and lean on AI—MCP/Claude workflows and predictive messaging—while building and leading a hands-on

Qualifications

• 7+ years in lifecycle / CRM / retention marketing for consumer apps, including leading a team.

Responsibilities

• Own the whole lifecycle engine - retention, CRM, lifecycle comms, and LiveOps across every app and geo, and build a team around it.

Skills

Lifecycle marketing

CRM

Retention marketing

Team leadership

Data-driven

AI automation

Growth hacking

English proficiency

Tools

Mixpanel

Customer.io

Braze

Job description

Scrambly is seeking a Global Head of Lifecycle Marketing to own retention, CRM, lifecycle communications and LiveOps across all apps and geos. You’ll manage dozens of in-app messages, emails and push notifications per app and aim to scale LiveOps revenue to seven figures monthly within a year.

You’ll live in Mixpanel and Customer.io, run a relentless testing program, kill non-performant campaigns, and lean on AI—MCP/Claude workflows and predictive messaging—while building and leading a hands-on