Manager, Digital Marketing, Global

upm; Helsinki; On-site; EUR 90,000 - 120,000; Full time

Job summary

UPM is seeking a Manager, Digital Marketing, Global to shape our data-driven marketing ecosystem from strategy to execution. You will connect martech, analytics, content, and customer journeys to drive measurable business impact across regions.

Located in Helsinki, Finland, with global scope, you will lead marketing automation, website development, and paid media initiatives, partnering with stakeholders and external partners to enable growth and demand generation.

Qualifications

• Minimum of seven years in digital marketing.
• University degree in a relevant field.
• Experience with digital marketing technologies, CRM and/or marketing automation platforms.
• Strong understanding of digital channels, customer journeys and performance-driven marketing.
• Ability to use data and analytics to generate insights and support decision-making.
• Experience managing websites, digital content or online customer experiences.
• Knowledge of paid media, SEO, SEM and digital marketing measurement.
• Strong English language skills; German language skills are an advantage.

Responsibilities

• Define and drive the data driven digital marketing strategy and roadmap, aligned with global commercial and brand objectives.
• Collaborate with internal stakeholders and lead external partners to deliver effective digital marketing solutions and reliable technical execution.
• Own and develop the marketing technology ecosystem, including marketing automation, website design and development, paid media and related digital tools.
• Ensure reliable integration and data flow across marketing systems to support informed decision-making.
• Lead website strategy, content structure and platform development to support customer journeys and strengthen demand generation.
• Manage marketing automation programs and digital customer journeys to support engagement, lead generation and business growth.
• Define and oversee paid digital advertising activities across SEO, SEM and paid social channels, including budget management.
• Turn website, campaign and channel data into clear, actionable insights that help improve marketing performance.
• Ensure clean, dependable marketing data and contribute market and performance insights that support commercial strategy and decision-making.

Skills

Digital marketing

Marketing automation

CRM systems

Analytics

Website management

Paid media

SEO/SEM

English

Education

University degree

Tools

Marketing automation tools

CRM platforms

Job description

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values - trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils!

Learn more about us as a workplace upm.com/careers

We are now looking for Manager, Digital Marketing, Global m/f/d . This position is located in Helsinki, Finland or Augsburg, Germany.

Greetings from your future manager

"We are looking for a curious, ambitious, and collaborative team member who is excited by the opportunity to build something new. In this role, you will shape our global digital marketing ecosystem, connecting strategy, martech tools, data, and customer experience to create measurable business impact. It's a demanding position with significant ownership, but also a unique chance to leave your mark and drive meaningful change. You will be supported by a team of dedicated professionals who enjoy working together, sharing knowledge, and celebrating success"- Matilda Rosti, Director, Global Marketing, UPM Communication Papers

What you will do

• Define and drive the data driven digital marketing strategy and roadmap, aligned with global commercial and brand objectives
• Collaborate with internal stakeholders and lead external partners to deliver effective digital marketing solutions and reliable technical execution
• Own and develop the marketing technology ecosystem, including marketing automation, website design and development, paid media and related digital tools
• Ensure reliable integration and data flow across marketing systems to support informed decision-making
• Lead website strategy, content structure and platform development to support customer journeys and strengthen demand generation
• Manage marketing automation programs and digital customer journeys to support engagement, lead generation and business growth
• Define and oversee paid digital advertising activities across SEO, SEM and paid social channels, including budget management
• Turn website, campaign and channel data into clear, actionable insights that help improve marketing performance
• Ensure clean, dependable marketing data and contribute market and performance insights that support commercial strategy and decision-making

Who you are

• You have a minimum of seven years of experience in digital marketing
• You have a university degree in relevant field
• You have experience working with digital marketing technologies, CRM and/or marketing automation platforms
• You have a strong understanding of digital channels, customer journeys and performance-driven marketing
• You have the ability to use data and analytics to generate insights and support decision-making
• You have experience managing websites, digital content or online customer experiences
• You have knowledge of paid media, SEO, SEM and digital marketing measurement
• You have strong communication skills in English. German language skills are an advantage
• You are able to work effectively with diverse teams and stakeholders in a global matrix organization
• You are proactive, collaborative and self-motivated, with strong project management skills, pay attention to detail and are willing to learn and drive continuous improvement

This is what we offer to you

• A meaningful job: We have an inspiring purpose "We renew the everyday for a future beyond fossils". Our work is impactful and transformative.
• A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
• Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
• Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Learn about our Rewarding and our Ways of working .

Additional information about the position

The position holder will report to Director, Global Marketing, UPM Communication Papers.

For further information about the role, please contact Matilda Rosti, Director, Global Marketing, UPM Communication Papers, tel. [phone] on September 14, between 12-14 EET.