Digital Strategist

Aava & Bang Oy; Jyväskylä; On-site; EUR 40,000 - 50,000; Full time

Benefits offered by this job

Annual wellness benefits: sports &

Expanded occupational health

Private health insurance

Team trips and events

Job summary

Aava & Bang Oy is seeking a Digital Strategist – B2B Marketing to craft and optimize data-driven campaigns in Finland. The role involves planning for named clients, prioritising work, and delivering growth through marketing analytics, SEO, and GEO insights.

You will collaborate with creative and web professionals, translate client goals into marketing directions, and pursue AI-enabled approaches to improve results. Hybrid work with offices in Tampere, Helsinki or Jyväskylä.

Qualifications

• 4+ years in marketing or digital marketing agency (e.g., digital strategist, marketing strategist, digital marketing consultant or HubSpot consultant)
• Deep understanding of marketing and measurement
• Ability to translate client business models and goals into marketing direction and KPI dashboards
• Ability to implement data-driven strategies and campaigns
• Experience with AI-enabled work is a plus

Responsibilities

• Plan, build and optimize campaigns for named clients, managing budgets and channels
• Provide data-driven marketing insights, with emphasis on site and ad measurement, SEO and GEO analytics
• Lead multiple client engagements and projects, prioritising work and ensuring plans deliver growth
• Justify marketing cause-effect relationships to advance the client
• Collaborate with a multidisciplinary team to translate client goals into marketing direction and KPIs
• Develop data-driven growth and channel strategies, and bring them to successful completion
• Explore and integrate AI into daily work where relevant
• Sell a partnership with clients and grow long-term engagements

Skills

Marketing experience

Marketing measurement

KPI dashboards

Data-driven campaigns

AI experience

Tools

HubSpot

Job description

Digital Strategist – B2B Marketing

We are looking for a skilled digital strategist to join our B2B marketing team in Finland.

Responsibilities

• Your role goes beyond planning—you will develop, set up, and optimize campaigns, manage budgets and channels, and consult on data-driven marketing.
• You will work with a multidisciplinary team from creative talents to web professionals, bringing strategic and analytical insights, especially in site and ad measurement, SEO, and GEO analytics.
• You will be responsible for planning campaigns for named clients, prioritizing work, ensuring plans are feasible and deliver growth.
• You should be able to justify marketing cause-effect relationships and advance the client.
• To succeed, you need broad marketing and business understanding, 4+ years in a marketing or digital marketing agency, deep knowledge of marketing and measurement, ability to translate client business models and goals into marketing direction and KPI dashboards, and a hands‑on mentality to execute.
• You will build data-driven strategies and growth, marketing, media, and campaign plans and bring them to successful completion.
• Competence in AI-enabled work is valued and you will work with or learn how to integrate AI into daily work.
• The role includes selling a partnership with clients and convincing them to choose us, and leading multiple client engagements and projects independently.
• The role will evolve with your skills, with preferred strengths in SEO & GEO, paid media channels, analytics and conversion tracking, HubSpot consultancy or development, media planning, and channel strategies.

Qualifications

• 4+ years in marketing or digital marketing agency (e.g., digital strategist, marketing strategist, digital marketing consultant or HubSpot consultant)
• Deep understanding of marketing and measurement
• Ability to translate client business models and goals into marketing direction and KPI dashboards
• Ability to implement data-driven strategies and campaigns
• Experience with AI-enabled work is a plus

Salary & Benefits

• We provide a salary in the 3,600–4,500 EUR/month range
• annual wellness benefits including sports & culture vouchers
• expanded occupational health
• comprehensive private health insurance
• team trips and events

Location & Working Arrangement

Hybrid work is possible with a first‑hand office in Tampere, Helsinki, or Jyväskylä.

We value diverse backgrounds and viewpoints and encourage applicants from all backgrounds to apply, even if you don’t meet every criterion.