Digital Planner

Dentsu Aegis Network Ltd.; Helsinki; On-site; EUR 42,000 - 62,000; Full time

Job summary

Dentsu Finland is seeking a Digital Planner (Programmatic & Paid Social) to plan, execute and optimize digital advertising campaigns across programmatic and social channels, guiding accounts and stakeholders to drive cost-effective decisions.

You will collaborate with internal teams and clients, stay ahead of industry trends, and contribute to a fast-moving digital strategy. The role offers full training and a permanent, full-time position based in Helsinki.

Responsibilities

• Take charge of planning, executing, and managing programmatic, direct and social media campaigns, covering setup to monitoring and reporting.
• Perform audits, reviews, and analyses of campaign reports to optimize campaigns.
• Contribute to weekly client activities with updates and insights to align digital media strategies.
• Stay informed about industry changes and translate trends into actionable recommendations.
• Build strong relationships within the client services team and with clients for collaboration.

Job description

Job Description: Are you a strategic thinker with a keen eye for the best approaches for planning and buying digital media? Look no further! At dentsu Finland, we are looking for a new team member to join our diverse and agile digital specialist team in our Media practice. At dentsu you’d have the possibility to collaborate with some of the industry's major advertisers, both local and global, partake in interesting digital development projects, collaborate with various stakeholders and create an interesting career path along the way.

About the role

As a Digital Planner (Programmatic & Paid social) in dentsu Finland, you'll be responsible for planning, executing, and optimizing digital advertising campaigns across various digital media platforms within programmatic and social media, ensuring efficiency and effectiveness at every step. Your specialization will shine as you take ownership of dedicated accounts, guiding both internal and external clients and stakeholders in making strategic and cost-effective decisions for their digital media purchases and visibility within programmatic and social media advertising. Beyond your core responsibilities, you'll have the opportunity to work on digital marketing-related projects aligned with your interests and skills.

Key responsibilities

• Take charge of planning, executing, and managing programmatic, direct and social media campaigns, covering everything from initial account setup to monitoring and reporting.
• Perform audits, reviews, and analyses of campaign reports, leading efforts to optimize ongoing and future campaigns.
• Actively contribute to weekly client activities, providing updates and insights to foster client relationships and align digital media strategies with their needs in programmatic and social.
• Stay informed about industry changes, translating emerging trends and developments into actionable recommendations both internally and to our clients.
• Build strong relationships not only within the client services team but also with clients, creating a foundation for effective collaboration and long-term partnerships.

We are looking for you who

• Have at least one to two years of practical experience in bought digital advertising (including programmatic and paid social). Experience in other advanced digital buying strategies is a plus.
• Have experience in digital media buying platforms within programmatic and social media and buying platforms such as DV360 and/or Adform and Meta. Experience in other digital media buying platforms is considered as a plus.
• Are comfortable with different types of data and have some experience in organizational tasks and project management, so you can keep up with the fast-moving pace of our industry.
• Have a strong learning mindset and want to constantly learn and improve yourself.
• Are service-oriented and enjoy helping our customers to succeed.
• Have proactivity and adaptability, ideally combined with a curious and tenacious mindset.
• The team is full of individuals with their areas of expertise and interests, but they also work very independently – all of this we also expect of you.
• We will provide you with full training when you join, but we will also keep offering you more of that regularly to help you in your daily work.

We offer

• A Chance to work with the biggest advertisers in Finland and make a difference in their digital future and day to day digital activities.
• A Chance to develop your skills in digital advertising across channels and the possibility to create your own career path within dentsu.
• An exciting working environment with a new office in Hakaniemi, Helsinki with 130 amazing, ambitious, and highly skilled colleagues in Finland - 66,000 more worldwide.

About dentsu

Dentsu Group is a global marketing communications company headquartered in Tokyo, Japan. It is one of the largest advertising and media firms in the world. The company offers a wide range of services in advertising, marketing, communication, and digital media, catering to clients across various industries. Joining dentsu is an opportunity to produce career-defining work. Along the way, you will team up with inspiring colleagues and encounter a rich variety of clients, cultures, and experiences. We help clients to win, keep, and grow their best customers and achieve meaningful progress for their businesses with the best-in-class services and solutions in media, CXM, and creative. For more information, please visit www.dentsu.com.

About dentsu’s digital team

At dentsu, we believe our strength lies in our people. You’ll join a team of digital specialists who are passionate about redefining how modern marketing is built. We are a curious, driven group of experts who challenge the status quo, experiment with new ways of working, and continuously push each other to grow. We actively support one another in our day-to-day work, sharing knowledge and helping each other succeed as a team. With a strong team spirit, ambitious mindset, and genuine enthusiasm for our craft, we create impactful digital solutions for our clients every day.

Additional information

We offer a full-time permanent position with a 6-month probationary period, and you will be based at our office in Helsinki, Finland. The position will be filled as soon as we have found the right candidate. Please note, that we can only accept an application from you if you are already permitted to work in Finland (EU/EEA nationals, work visas, etc.) and are already locally present.

For further questions, please contact: Thomas Holley, Senior Talent Acquisition Partner [e-mail]

Location: Helsinki

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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