Creative Strategist

Sanoma Media Finland Oy; Helsinki; On-site; EUR 90,000 - 120,000; Full time

Job summary

Sanoma Media Finland Oy in Helsinki is seeking a Creative Strategist to lead a six-person creative team within a dynamic consumer-brand environment. The role focuses on making campaigns stand out and turning attention into results for Sanoma’s content products.

You will guide campaign planning, develop long-term creative strategy, coach team members, and explore AI-enabled opportunities to enhance daily workflows and outcomes.

Qualifications

• 5+ years of consumer-brand experience and ability to drive attention in a crowded media landscape.
• Understanding of how marketing drives growth for brands and business.
• Ability to interpret market trends and apply insights to campaigns.
• Leadership experience or have shouldered team leadership and development responsibilities.
• Curiosity about AI-enabled possibilities for creative work.

Responsibilities

• Campaign planning leadership: ensure campaigns align with business goals and maximise attention.
• Brand Design team leadership: responsibility for team direction, capability and development.
• Coaching and professional development of team members.
• Bringing AI opportunities into the team’s practices.
• Practical management duties.

Skills

Consumer-brand experience

People leadership

Coaching

AI interest

Job description

Sanoma Media Finland’s consumer marketing arm seeks an experienced Creative Strategist to lead a six-person creative team. The candidate should have a strong background in consumer brands and experience in how marketing builds attention and growth for brands. The role is new and aims to strengthen the position of Sanoma’s brands and content in a constantly changing market and environment. The goal is to build more competitive advertising and ensure our brands’ and content’s advertising is more visible and audible in an increasingly fragmented media landscape. The candidate will have experience in making campaigns stand out in a crowded media field and turning attention into results. They should be able to assess why our content is relevant now and what insight can support the entire campaign. They will be able to form a clear picture of how the target audience thinks, what they value and where they encounter the brand. Interest in AI opportunities and integrating them into the team’s daily work is a plus. The role sits within a friendly, approximately twenty-person creative team that produces Sanoma’s consumer-brand and content advertising. You will lead the six-person team as a supervisor, responsible for the team’s capabilities, development and well-being. You are people-oriented, enjoy coaching and developing your team to high performance, and relish change and development of the team.

The position is hybrid and requires presence at Sanomatalo about three days a week. You will have opportunities to grow as a professional and shape the future of advertising at Sanoma, with broad training offerings and career progression at a large media group. We foster a culture that values ambition, professionalism and informality, supported by leadership coaching.

Responsibilities

• Campaign planning leadership: ensuring campaigns for Sanoma’s content products (e.g., TV series, streaming series, radio channels, events, magazines) align with business goals and maximise attention;
• ensuring campaigns are built on the right idea and serve the target audience;
• long-term development in creative marketing campaign design;
• Brand Design team leadership: responsibility for team direction, capability and development;
• coaching and professional development of team members;
• bringing AI opportunities into the team’s practices;
• practical management duties.

Requirements

• 5+ years of consumer-brand experience and understand how marketing drives attention in a crowded media landscape;
• understand how marketing drives growth for brands and business;
• understand target groups beyond traditional demographics;
• interpret market trends and can bring this into the team’s work;
• interest in entertainment content and journalism;
• curiosity about AI-enabled possibilities for creative work and team processes;
• leadership experience or have shouldered team leadership and development responsibilities;
• can coach and guide the team in the right direction and share a passion for the team’s success;
• welcome change and want to advance the team’s thinking.

For more information contact Laura Hyvärinen at [e-mail] or 0408450693 (times: Fri 14 Aug 13-15, Mon 17 Aug 14-15, Fri 21 Aug 13-15).

Sanoma Media Finland is Finland’s leading commercial media company, delivering trusted journalism, entertaining content and impactful advertising solutions. We are part of Sanoma and reach nearly all Finns weekly with our media brands and digital services.

We value flexibility, growth and an inclusive workplace where everyone can be themselves.