Digital Marketing & Sales Apps Lead

Finnair; Vantaa; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Leisure travel benefit

Sickness fund insurance

Epassi (sport, culture, wellbeing)

Gyms around Finnair campus

Hobby clubs

Job summary

Finnair is seeking an Applications Lead, Digital Marketing & Sales to own and develop the Salesforce-based application landscape, aligning with Finnair’s commercial strategy and Aurinkomatkat’s strategy.

You will drive governance, lifecycle management, AI-driven marketing and sales capabilities, collaborating with multiple stakeholders to maximise business value in a hybrid setup near Helsinki‑Vantaa. The target start date is January 2027.

Qualifications

• Strong Salesforce Marketing Cloud product knowledge.
• Strong Salesforce Sales Cloud product knowledge.
• Understanding of Revenue Cloud capabilities and sales process development.
• Fluent written and spoken English.
• Master’s degree or equivalent knowledge and experience.

Responsibilities

• Own and develop the application strategy and roadmap for the Digital Marketing & Sales domain.
• Lead prioritisation of new functionalities and platform enhancements across SalesforceMC, Sales Cloud, Revenue Cloud, Agentforce and other digital marketing technologies.
• Act as the primary application domain lead, ensuring reliable operations, service levels, support, maintenance and license management.
• Collaborate with marketing, sales, customer experience, loyalty, Aurinkomatkat, data teams and partners to maximise business value.
• Manage vendor relationships and oversee development and support activities with internal stakeholders and partners.
• Lead application development and continuous improvement using agile ways of working.
• Drive governance, architecture alignment and decision-making across the domain.
• Advance AI-driven marketing and sales capabilities and support adoption of innovative solutions.
• Provide visibility into roadmaps, KPIs and business outcomes through reporting.

Skills

Digital marketing tech

Salesforce Marketing Cloud

Sales Cloud

Revenue Cloud

Agentforce

Data management

Compliance knowledge

Agile leadership

Stakeholder management

English proficiency

Education

Master's degree or equivalent

Tools

Salesforce Marketing Cloud

Sales Cloud

Revenue Cloud

Agentforce

Job description

Finnair is seeking an Applications Lead, Digital Marketing & Sales to own and develop the Salesforce-based application landscape, aligning with Finnair’s commercial strategy and Aurinkomatkat’s strategy.

You will drive governance, lifecycle management, AI-driven marketing and sales capabilities, collaborating with multiple stakeholders to maximise business value in a hybrid setup near Helsinki‑Vantaa. The target start date is January 2027.