Application Lead, Digital Marketing and Sales

Finnair; Vantaa; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Leisure travel benefit

Sickness fund insurance

Epassi (sport, culture, wellbeing)

Gyms around Finnair campus

Hobby clubs

Job summary

Finnair is seeking an Applications Lead, Digital Marketing & Sales to own and develop the Salesforce-based application landscape, aligning with Finnair’s commercial strategy and Aurinkomatkat’s strategy.

You will drive governance, lifecycle management, AI-driven marketing and sales capabilities, collaborating with multiple stakeholders to maximise business value in a hybrid setup near Helsinki‑Vantaa. The target start date is January 2027.

Qualifications

• Strong Salesforce Marketing Cloud product knowledge.
• Strong Salesforce Sales Cloud product knowledge.
• Understanding of Revenue Cloud capabilities and sales process development.
• Fluent written and spoken English.
• Master’s degree or equivalent knowledge and experience.

Responsibilities

• Own and develop the application strategy and roadmap for the Digital Marketing & Sales domain.
• Lead prioritisation of new functionalities and platform enhancements across SalesforceMC, Sales Cloud, Revenue Cloud, Agentforce and other digital marketing technologies.
• Act as the primary application domain lead, ensuring reliable operations, service levels, support, maintenance and license management.
• Collaborate with marketing, sales, customer experience, loyalty, Aurinkomatkat, data teams and partners to maximise business value.
• Manage vendor relationships and oversee development and support activities with internal stakeholders and partners.
• Lead application development and continuous improvement using agile ways of working.
• Drive governance, architecture alignment and decision-making across the domain.
• Advance AI-driven marketing and sales capabilities and support adoption of innovative solutions.
• Provide visibility into roadmaps, KPIs and business outcomes through reporting.

Skills

Digital marketing tech

Salesforce Marketing Cloud

Sales Cloud

Revenue Cloud

Agentforce

Data management

Compliance knowledge

Agile leadership

Stakeholder management

English proficiency

Education

Master's degree or equivalent

Tools

Salesforce Marketing Cloud

Sales Cloud

Revenue Cloud

Agentforce

Job description

Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. We find meaning in our purpose: With our heart in Finland, we make every journey better,todayand tomorrow. Our values – Always Safe, Customer at Heart and StrongerTogether–guide us in everything we do.

As part of the evolution of our Digital organisation, we are strengthening strategy implementation by clarifying structures and leadership to bring more focus, improve prioritisation, and support the business more closely. The new setup strengthens product management and software development practices and provides a clearer foundation for data and AI-driven development, while enabling clearer roles and new opportunities for professional growth.

We are now looking for an APPLICATIONS LEAD, DIGITAL MARKETING & SALES

to own and continuously develop Finnair’s digital marketing and sales application domain in alignment with Finnair’s retailing strategy and Aurinkomatkat’s strategy.

In this role, you will be responsible for the Salesforce Marketing Cloud, Sales Cloud, Revenue Cloud and Agentforce application landscape, ensuring that the platforms enable scalable, data-driven and personalised marketing and state-of-the-art B2B sales capabilities. Working closely with stakeholders across marketing, sales, digital teams, customer experience, loyalty, Aurinkomatkat, Finnair Cargo, data and partners, you will help maximise business value and create seamless customer journeys across channels.

You will play a key role in shaping the future of Finnair’s digital marketing and sales capabilities by translating business priorities into scalable digital solutions, driving lifecycle management and governance, and advancing AI-driven marketing and sales as part of Finnair’s broader CRM and retailing ecosystem.

We work in a hybrid model with regular on-site presence at our HQ near Helsinki-Vantaa Airport. The target start date for this role is January 2027.

In this role, you will:

• Own and develop the application strategy and roadmap for the Digital Marketing & Sales domain in alignment with Finnair’s commercial strategy and business priorities.
• Lead prioritisation of new functionalities and platform enhancements across Salesforce Marketing Cloud, Sales Cloud, Revenue Cloud, Agentforce and other digital marketing technologies together with business owners, product owners and stakeholders.
• Act as the primary application domain lead, ensuring reliable operations, service levels, support, maintenance, compliance, lifecycle management and license management.
• Collaborate closely with marketing, sales, customer experience, loyalty, Aurinkomatkat, Finnair Cargo, data teams and partners to align priorities and maximise business value.
• Manage vendor relationships and oversee development and support activities together with internal stakeholders and implementation partners.
• Lead application development and continuous improvement using Finnair’s agile ways of working, ensuring development quality, efficiency and scalability.
• Drive governance, architecture alignment and decision-making across the application domain while enabling development across digital and data platforms.
• Advance AI-driven marketing and sales capabilities through Agentforce and support the adoption of innovative solutions that improve customer engagement and business performance.
• Provide visibility into roadmaps, development progress, KPIs and business outcomes through structured reporting and stakeholder communication.
• Benchmark industry trends, emerging technologies and best practices, bringing external insights into Finnair’s digital marketing and sales development.

From you, we wish:

• Strong understanding of digital marketing technologies and customer engagement platforms.
• Strong Salesforce Marketing Cloud product knowledge.
• Strong Salesforce Sales Cloud product knowledge.
• Understanding of Revenue Cloud capabilities and sales process development.
• Understanding of Agentforce capabilities and AI-driven customer engagement solutions.
• Strong understanding of data management and customer data utilisation.
• Good understanding of compliance and regulatory requirements related to marketing, customer data and digital sales.
• Experience leading product or application development in agile environments.
• Ability to balance business priorities, technology opportunities and development capacity.
• Experience working with multiple stakeholders across business and technology functions.
• Strong communication, collaboration and stakeholder management skills.
• Fluent written and spoken English.
• Master’s degree or equivalent relevant knowledge and experience.

Nice to have:

• Experience from the airline industry, retailing, customer engagement or digital commerce environments.
• Experience with Salesforce ecosystem governance and large-scale platform development.
• Understanding of customer loyalty, CRM and personalisation capabilities.
• Experience working with commercial, marketing or sales organisations.
• Experience in leading vendor-driven development and managing strategic technology partners.
• Interest in emerging AI technologies and their application in marketing and sales.

What you can expect from us:

You will join a meaningful digital transformation journey in an iconic airline brand and play a central role in shaping Finnair’s future marketing and sales capabilities. You will work with modern Salesforce technologies, AI-driven solutions and a broad network of committed experts across business and technology. This is a unique opportunity to make a visible impact on how Finnair engages customers, grows commercial value and creates world-class digital experiences.

Working at Finnair:

We offer you an exciting opportunity to work in the fast-changing aviation and international travel industry in a culture that drives and enables professional development and continuous improvement. You will be supported by internally highly rated supervisory work with modern leadership practices that we constantly develop.

• We are happy to enable our employees to enrich their lives and fulfill their travel dreams by offering a wide leisure travel benefit.
• We also support the health and wellbeing of our employees through our own Sickness Fund insurance benefit, Epassi (sport, culture, wellbeing and commuting benefit), gyms around the Finnair campus and activities organized by our hobby clubs.

For more information

please contact our Talent Acquisition team by email at [e-mail].

Please note that the hiring process includes a pre-employment security clearance and a drug test.

Please note that we do not process applications submitted via email.

Our people are key to our success and the foundation that makes Finnair unique. We are committed to creating a safe work environment where all our people can thrive and succeed. We cherish diversity and strive to employ people with different backgrounds and experiences, to bring together multiple views to foster our business success. According to our employee survey, respecting diversity is at a high level in our work community. You are welcome to join Finnair as your authentic self.