Digital Marketing Coordinator - part-time / freelance

Macor Jewellery; Helsinki; On-site; EUR 42,000 - 64,000; Full time

Job summary

Macor Jewellery, a Finnish brand of sustainable lab-grown diamond jewellery, is seeking a marketing-focused professional to lead digital campaigns and ecommerce initiatives from Helsinki. You will drive planning, execution, and measurement across email, paid media, and social channels, working closely with the Founder/Art Director and Showroom Associate.

The role blends technical marketing performance with creative brand storytelling, demanding data-driven decisions and a proactive, independent

Qualifications

• Hands-on digital marketing experience in ecommerce or related field.
• Ideally education in marketing, digital business or similar.
• Experience with paid advertising and campaign optimisation.
• Comfort with data, reporting and performance metrics.
• Strong Photoshop/photo editing skills.
• Well organized and proactive with premium brand understanding.

Responsibilities

• Maintain marketing and social content calendar: plan, schedule, copywriting.
• Plan, create and schedule newsletters in Klaviyo.
• Support campaigns and seasonal opportunities; drive commercial moments.
• Manage and update Shopify online store.
• Support SEO and customer journey across the website.
• Edit and optimise images for website and ads.
• Plan and optimise paid campaigns (Meta, Google, Pinterest).
• Monitor budgets, audiences and campaign performance; provide recommendations.

Skills

Digital marketing

E-commerce

Paid media

Data reporting

Adobe Photoshop

Education

Marketing education

Tools

Shopify

Klaviyo

Google Ads

Meta Ads

Pinterest Ads

Job description

Macor Jewellery is a Finnish brand specializing in sustainable lab-grown diamond jewellery and memorable shopping experiences. All designs are created in-house, and every piece is handcrafted in Finland to ensure quality and authenticity. The brand focuses on timeless, elegant jewellery that is made to last and designed for everyday wear as well as special occasions.

This is an exciting, predominantly technical and performance-focused role with a creative element, suited to someone who enjoys understanding what drives results and turning insights into action.

In this role, you will play a key part in planning, executing and measuring marketing across the platforms and developing our digital presence. You will be identifying new commercial opportunities and helping grow Macor into an internationally recognised fine jewellery brand.

You will work closely with our Founder / Art Director and our Showroom Associate to turn creative ideas into structured, measurable and commercially effective campaigns across e-commerce, paid media, email and social channels.

Your responsibilities

• Maintain the marketing and social media content calendar: planning, scheduling and copywriting
• Plan, create and schedule newsletters in Klaviyo
• Assist with campaigns; launches, seasonal opportunities and key commercial moments
• Manage and update the Shopify online store
• Support SEO improvements and customer journey across the website
• Edit and optimise images for the website, social media, newsletters and digital advertising

Performance marketing & analytics

• Plan, manage and optimise paid campaigns across such as Meta Ads, Google Ads and Pinterest Ads
• Monitor budgets, audiences, creative performance and campaign results
• Analyse key metrics, performance and set recommendations

What we're looking for someone with

• Previous hands-on experience in digital marketing, e-commerce or a related field
• Ideally relevant education in marketing, digital business, e-commerce, communications or a similar field
• Experience with paid digital advertising and campaign optimisation
• Confidence working with data, reporting and performance metrics
• Good knowledge of Adobe Photoshop and photo editing
• Strong organisational skills and attention to detail
• A proactive and independent way of working
• A good visual eye and understanding of premium brand communication

Experience in e-commerce, fashion, jewellery, beauty, lifestyle or premium/luxury brands is considered an advantage.