Brand Manager, Turku Finland

Cloetta; Turku; On-site; EUR 65,000 - 90,000; Full time

Job summary

Cloetta Finland & East is seeking a Brand Manager to shape the future of beloved confectionery brands across Finland and the East. You will translate consumer insights into growth opportunities, drive innovation and brand activation, and collaborate with local and global colleagues to keep brands relevant and profitable.

The role blends strategic thinking with hands-on execution, offering autonomy, responsibility and the chance to lead brand performance, budgeting, and activation across media,

Qualifications

• Relevant university degree in marketing, business or related field.
• Experience in brand and portfolio management in FMCG or consumer-driven business.
• Experience using consumer, category and business data to support decisions.
• Working knowledge of media planning, budget management and cross-functional collaboration.
• Professional fluency in Finnish and English.

Responsibilities

• Shape and execute long-term brand and portfolio strategies that strengthen brand equity and deliver profitable growth.
• Turn consumer, shopper and category insights into action, identifying new commercial opportunities and translating them into clear initiatives.
• Build and manage a strong innovation and renovation pipeline from idea development to market activation.
• Lead integrated brand activation, including media, communication and agency collaboration, aligned with local and global stakeholders.
• Own brand performance and investment, following results and managing the A&P budget.

Skills

Brand management

Portfolio management

Data-driven decisions

Media planning

Cross-functional collaboration

Finnish-English fluency

Education

University degree in marketing/business

Tools

AI-powered tools

Job description

Are you passionate about building strong brands and turning consumer insight into profitable growth? Do you know how to translate brand positioning into a strong and successful portfolio? Cloetta has been creating joyful moments for more than 160 years and as Brand Manager at Cloetta, you will shape the future of some of our best-known confectionery brands across Finland & East.

Treat yourself, work with us!

At Cloetta, we believe that work should feel like a treat! Our mission is to create joyful and fun experiences at work while maintaining a trustworthy and grounded approach. We are passionate about our values and strive to foster a distinctive culture that empowers our employees to perform with a winning attitude. We believe in having fun, which drives our business growth and success.

About the position

At Cloetta, we create more than candy. We create moments of joy, build beloved brands, and bring people together through experiences that consumers love. Behind every successful brand is a team of passionate, ambitious people who combine creativity with commercial thinking to drive growth and make a real impact.

As Brand Manager, you will join our Finland & East marketing team and play a key role in shaping the future of some of Cloetta’s most loved brands. Working closely with local and global colleagues, you will translate consumer insights into growth opportunities, drive innovation and brand activation, and ensure our brands remain relevant, distinctive, and successful in a fast-changing market. This is a role for someone who enjoys both strategic thinking and hands‑on execution, and who is energized by turning ideas into results.

At Cloetta, you’ll find a positive and supportive culture built on our values of Focus, Passion, Teamplay, and Pride. We believe in giving people responsibility, trust, and the freedom to grow, while working together to create True Joy for consumers every day.

What will you be contributing to?

• Shape and execute long‑term brand and portfolio strategies that strengthen brand equity and deliver profitable growth.
• Turn consumer, shopper and category insights into action, identifying new commercial opportunities and translating them into clear initiatives.
• Build and manage a strong innovation and renovation pipeline, from idea development to successful market activation.
• Lead integrated brand activation, including media, communication and agency collaboration, aligned with local and global stakeholders.
• Own brand performance and investment, following results, identifying corrective actions and managing the A&P budget

What we offer

At Cloetta, you’ll have the opportunity to shape the future of some of Finland’s most loved confectionery brands and see the impact of your work directly in the market. You’ll work in a role that combines strategic brand building, innovation, and hands‑on activation while collaborating closely with both local and international colleagues. We offer a high level of autonomy, responsibility, and support to help you grow professionally and make a real difference.

• The opportunity to lead and develop well‑known consumer brands with strong market positions
• Comprehensive responsibility from consumer insight and innovation to market activation and performance tracking
• An international environment combining local responsibility with global collaboration
• A supportive and values‑driven culture where people are trusted to take ownership and grow

We’re looking for someone who has

• A relevant university degree in marketing, business or a related field.
• Relevant experience in brand and portfolio management, preferably in FMCG or another consumer‑driven business.
• Experience in using consumer, category and business data to support decisions.
• Working knowledge of media planning, budget management and cross‑functional stakeholder collaboration.
• Professional fluency in Finnish and English.

What you’ll need to succeed

• You have data‑driven mindset and ability to translate complex consumer and business data into clear priorities and practical recommendations.
• You take ownership of your agenda, make progress independently and involve others when their input is needed.
• You bring local and global stakeholders together around shared brand priorities and communicate your reasoning clearly.
• You challenge existing thinking constructively and turn new ideas into commercially realistic concepts.
• You prioritize effectively and keep several projects moving without losing sight of quality, timing or business impact.
• You know how to create consumer‑relevant phenomena around brands, products and campaigns to drive attention and growth.
• Experience in using AI‑powered tools to improve marketing effectiveness, consumer understanding or content development is considered an advantage.

Join us at Cloetta, where work feels like a treat!

Who Are We?

Since 1862, Cloetta has been delighting taste buds with our wide range of candy, chocolate, fudge, nougat, pastilles, chewing gum, and pick and mix concepts. As a leading confectionery company in Western Europe, our candies are savored in over 50 markets around the globe. This success is driven by our team of around 2,600 employees worldwide.

At Cloetta Finland & East, we bring joy to consumers every day through some of the region’s most loved confectionery brands. Our portfolio includes strong local favorites such as Jenkki, Aakkoset, Tupla and Sisu, alongside several iconic international brands with long traditions and strong consumer loyalty.

As part of an international company with more than 160 years of history, you’ll combine the agility and close collaboration of a local team with the opportunities and expertise of a leading European confectionery business. Together, we create products and experiences that deliver True Joy to consumers across our markets.