Brand Manager: Grow & Activate Iconic Brands

Cloetta; Turku; On-site; EUR 65,000 - 90,000; Full time

Job summary

Cloetta Finland & East is seeking a Brand Manager to shape the future of beloved confectionery brands across Finland and the East. You will translate consumer insights into growth opportunities, drive innovation and brand activation, and collaborate with local and global colleagues to keep brands relevant and profitable.

The role blends strategic thinking with hands-on execution, offering autonomy, responsibility and the chance to lead brand performance, budgeting, and activation across media,

Qualifications

• Relevant university degree in marketing, business or related field.
• Experience in brand and portfolio management in FMCG or consumer-driven business.
• Experience using consumer, category and business data to support decisions.
• Working knowledge of media planning, budget management and cross-functional collaboration.
• Professional fluency in Finnish and English.

Responsibilities

• Shape and execute long-term brand and portfolio strategies that strengthen brand equity and deliver profitable growth.
• Turn consumer, shopper and category insights into action, identifying new commercial opportunities and translating them into clear initiatives.
• Build and manage a strong innovation and renovation pipeline from idea development to market activation.
• Lead integrated brand activation, including media, communication and agency collaboration, aligned with local and global stakeholders.
• Own brand performance and investment, following results and managing the A&P budget.

Skills

Brand management

Portfolio management

Data-driven decisions

Media planning

Cross-functional collaboration

Finnish-English fluency

Education

University degree in marketing/business

Tools

AI-powered tools

Job description

Cloetta Finland & East is seeking a Brand Manager to shape the future of beloved confectionery brands across Finland and the East. You will translate consumer insights into growth opportunities, drive innovation and brand activation, and collaborate with local and global colleagues to keep brands relevant and profitable.

The role blends strategic thinking with hands-on execution, offering autonomy, responsibility and the chance to lead brand performance, budgeting, and activation across media,