Marketing Specialist, Consumer Experience

Fazer; Vantaa; On-site; EUR 40,000 - 49,000; Full time

Benefits offered by this job

Discounts on Fazer products

Well-being benefits (e.g., ePassi)

Job summary

Fazer is seeking a Marketing Specialist, Consumer Experience to lead digital marketing and content creation for brands like Reissumies and Puikula. You will drive social media planning, content production and performance analysis to enhance consumer engagement.

You'll collaborate with teams across websites, campaigns and influencers, ensuring a cohesive, data-driven consumer experience. Fluent Finnish and English are required, with 1–3+ years in digital marketing.

Qualifications

• 1-3+ years of digital marketing and/or content creation experience.
• Fluent Finnish and excellent English skills.
• Strong understanding of social media platforms and content formats.
• Hands-on content production skills and an analytical mindset.

Responsibilities

• Plan, produce and manage digital marketing activities and social media content.
• Hands-on content production including photography, video, editing, graphics and copy.
• Website and landing page maintenance, SEO support and digital channel optimisation.
• Monitor performance with analytics and reporting; collaborate with agencies and partners.

Skills

Digital marketing

Content creation

Social media management

Analytics

Photography & video editing

Copywriting

Tools

Google Analytics

SEO tools

Email marketing platforms

Social media scheduling tools

Job description

Marketing Specialist, Consumer Experience

At Fazer Bakery Finland, we're looking for talented digital marketing professional to join our marketing team. Whether your passion lies in creating engaging content and building digital communities, or in driving consumer engagement through strategic marketing, data and digital development, we'd love to hear from you.

As a Marketing Specialist, Consumer Experience (Digital Marketing Specialist), you will join Fazer Bakery Finland’s Consumer Experience team and take responsibility for planning, producing and managing digital marketing activities and social media content for some of Finland's most loved bakery brands, such as Reissumies and Puikula.

The role combines hands‑on content creation (photography, video production and editing, graphic design and copywriting), social media planning and management, while supporting broader digital execution across websites, campaigns and influencer collaborations. The role also includes website and landing page maintenance, SEO support and digital channel optimisation, email marketing, MyFazer communications and consumer activities, digital activations, competitions and gamification initiatives, as well as performance monitoring, analytics and reporting. You will be a key contributor in bringing our brands to life across digital touchpoints while ensuring a consistent and engaging consumer experience.

This is a fixed‑term full‑time position until the end of May 2026. We work mainly onsite at our office in Vaarala, Vantaa.

Why choose Fazer?

At Fazer, you'll have the opportunity to work with some of Finland's most iconic brands and help shape the future of consumer and brand experiences. We offer an inspiring and supportive working environment where you can grow professionally while making a meaningful impact every day.

The base salary of this position is between 3 350 € – 4 100 € / month depending on the knowledge and professional experience of the selected candidate. In addition, we offer a range of benefits including for example discounts to Fazer products and well‑being benefits such as ePassi.

What we're looking for

We are looking for curious, proactive and commercially minded professional who thrive in a fast‑paced environment and enjoy combining creativity, data and consumer understanding to create outstanding marketing. You are passionate about brands, embrace new technologies and digital trends, and enjoy working closely with colleagues, agencies and partners to bring ideas to life.

For this role we are looking for someone with 1-3+ years of digital marketing and/or content creation experience, strong understanding of social media platforms and content formats, hands‑on content production skills, and an analytical mindset and interest in digital performance. We are expecting fluent Finnish and excellent English skills.

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the food experiences of the future. With our dedicated team of almost 6,000 professionals, we focus on fast‑moving consumer goods and our direct‑to‑consumer business in Northern Europe and beyond, with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2025, Fazer Group had net sales of 1.200 million euros.

Interviews will be held during week 38 at Fazer’s office in Vaarala, Vantaa.

Any questions? Please contact the hiring manager Annika Paakkinen (Senior Manager, Marketing) by phone [phone], preferably on Thursday, 3 September, from 9–10 or Monday, 7 September, from 15–16.