Pet Nutrition Category Manager Finland

Mars; Helsinki; On-site; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Fitness allowance

Subsidized workplace lunches

Free snacks, fruits and coffee

Modern pet-friendly office

Job summary

Mars Finland is seeking a Category Marketing professional to partner with customers, drive the category strategy and create growth opportunities across the Nordic region. You will lead in-store execution and collaborate with cross-functional teams to ensure successful category initiatives.

You will analyse data, engage stakeholders, and contribute to profitable distribution while aligning with Mars’ five principles and values.

Qualifications

• 3+ years in Trade Marketing, Marketing, or Sales.
• Bachelor’s Degree in Business Administration or equivalent.
• Understanding of FMCG and Nordic context.
• Data-driven mindset with analytical skills.
• Stakeholder management in a multicultural environment.
• Fluent English; Finnish is a plus.

Responsibilities

• Deliver country Category Vision for growth opportunities.
• Develop and execute Shelf/Store of the Future initiatives.
• Collaborate with customers per the Category Captaincy Roadmap.
• Increase Net Sales through category initiatives.
• Lead category projects with partners and track performance.
• Partner with KAM to drive in-store execution and insights.
• Localise and present trade windows and yearly negotiations.
• Educate field sales on category insights and product launches.
• Contribute to internal management processes with stakeholders.
• Gather country, customer, Mars and competitor intelligence.
• Contribute to an engaged category team with top talents.

Skills

Trade Marketing

Marketing

Sales

Data analysis

Stakeholder management

English

Finnish

Communication

Team collaboration

Education

Bachelor’s degree in Business Administration or equivalent

Job description

Job Description:

Partner with our Customers to deepen collaboration & execute cluster Category Strategy. Develop and execute picture of success to improve quality & quantity of distribution and ultimately Mars and Total Category performance for the Customers in scope

What will be your key responsibilities?

• Deliver country Category Vision, focusing on mid & long-term growth opportunities for the category & Mars within regional local strategic choices scope – ensuring triple win: for the Shopper, the Customer and Mars.
• Develop, execute and follow-through on Shelf/Store of the Future & define future portfolio needs (focus on assortment and distribution opportunities)
• Work with customers in line with the agreed service agreement per customer (Category Captaincy Roadmap)
• Increase Net Sales covered by category captaincy following the customer collaboration framework deployment
• Deliver category projects to drive category growth with strategic partners – engage customers and ensure to deployment, tracking and post evaluating performance to foster new category expertise.
• Business Partner for KAM (sales) to agree and drive bold actions per customer related to Perfect Store (in-store execution). Strong collaboration with sales stakeholders, bringing local insights in the Perfect Store build-up and execution.
• Localise & present trade window / yearly negotiation presentations – to ensure best in-class category execution
• Educate and present key insights to field sales stakeholders on category and / or new product launches
• Provide inputs to internal management processes, in collaboration with several internal stakeholders
• Country, customer, Mars and competitor intelligence
• Active contribution to engaged category team driven by the best talents in the industry

What are we looking for?

• 3+ years minimum experience in Trade Marketing, Marketing or Sales; minimum Bachelor’s Degree in Business Administration or equivalent.
• Understanding of the FMCG and trade Finnish/Nordic context
• A genuine interest in data driven trade marketing & good analytical skills
• Stakeholder Management experience in a multi-cultural environment required, with good communication skills
• Fluency in English required and fluency in Finnish is a big plus.
• A passion for cats and dogs would be ideal!

What can you expect from Mars?

• Fitness allowance
• Subsidized workplace lunches
• Free snacks, fruits and coffee at workplace to boost your energy
• A modern and pet friendly office environment.
• Comprehensive safety and well-being benefits, including life insurance, health insurance, and Employee Assistance Program.
• Support in career building through personalized development plan.
• On-line shop with attractive discounts on our products that your family and friend are going to love.
• Possibility to participate in volunteering initiatives during working hours.
• Be part of a collaborative, international team working across the Nordics
• Gain valuable experience in FMCG and Sales within a global organization.
• Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.