Editorial-Jobs in Frankreich

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352076414914972876832460

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23.07.2025

06.09.2025

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Your Role

You will be at the core of our website content strategy — planning, creating, optimizing, and evaluating content that drives both SEO performance and user engagement. You’ll play a key role in measuring and improving website and content performance, using data to make smart, user-focused decisions. You'll collaborate across departments, manage external partners, and shape how users interact with our tire brands online.

Your Key Responsibilities

• Plan, create, and manage impactful content across all PLT EMEA brand websites in line with brand, product, and seasonal campaigns.
• Lead editorial planning, including content calendars and coordination with internal stakeholders across markets.
• Drive content development for product launches, seasonal changes, and educational formats like our Tire Knowledge section.
• Ensure all content adheres to brand guidelines, legal standards, accessibility best practices, and corporate messaging.

2. Content SEO & Search Optimization

• Develop and implement SEO strategies, including keyword research, topic mapping, and content gap analysis — in alignment with our agency partner.
• Optimize web content, internal linking, and page structure to improve search visibility and user journeys.
• Collaborate with developers to implement SEO best practices (e.g., metadata, schema markup, technical on-page hygiene).
• Monitor SEO performance and search trends, and translate insights into actionable improvements.
• Ensure our content is optimized not only for traditional search engines but also for generative AI search experiences (GEO), leveraging structured data, concise summaries, and AI-friendly formats.

3. Performance Measurement & Optimization

• Define and track website and content KPIs across EMEA markets using tools like GA4, Looker Studio, and Search Console.
• Continuously analyze site and content performance to drive data-informed decisions for UX and conversion rate improvements.
• Build and maintain performance dashboards in collaboration with the E-Business team.
• Evaluate and optimize digital campaigns, providing strategic recommendations based on content and website data.

4. Cross-functional Collaboration & Project Leadership

• Coordinate closely with internal teams (e.g., product, UX, e-business, markets) and external partners to ensure efficient execution of content initiatives.
• Support the rollout and optimization of website modules, acting as the key contact for content-side planning and evaluation.
• Lead and manage digital content projects such as website relaunches and new content formats, ensuring quality, budget, and timing are met.
• Contribute to brand storytelling and sponsorship activations with compelling digital content assets (text, visual, multimedia).

Qualifications

• Proven experience in content SEO, digital content strategy, or website management.
• Solid understanding of SEO tools (e.g., SEMrush, Google Search Console) and web analytics (e.g., GA4, Looker Studio).
• Proven experience with established CMS, experience with Adobe Experience Manager (AEM) is a plus
• Solid knowledge and hands-on experience in Generative Engine Optimization (GEO) – including AI-driven search visibility, prompt-optimization strategy, and content designed for AI search engines (e.g., Google SGE, Bing Copilot).
• Strong project management skills and a structured way of working.
• Creative mindset with the ability to translate technical and performance insights into engaging content.
• Collaborative spirit and the ability to work with cross-functional, international teams.
• Fluent in English; German or Spanish is a plus.