VP Digital Product & Growth

Confidential; España; Presencial; EUR 120.000 - 160.000; Jornada completa

Descripción de la vacante

Confidential is seeking a seasoned Growth and Product leader to own the blended growth engine across paid channels, SEO, CRO, and landing pages. You will drive data-informed decisions, own portfolio P&L, and lead cross-functional teams spanning marketing, CRO, UX and data.

The role requires deep technical product understanding, a track record of profitable growth, and fluency in English and Spanish. You will partner with senior leadership to shape product strategy while applying AI as a

Formación

• 15+ years in senior product and/or growth leadership with P&L accountability
• Technical profile with deep understanding of how digital products are built and shipped
• Track record of scaling profitable growth with measurable impact on CAC, ROAS/tROAS, conversion and LTV
• Hands-on expertise across performance marketing, CRO, checkout optimization, payments and A/B testing
• Fluent analytics and experimentation tooling; comfortable with deployment, observability and reliability

Responsabilidades

• Own the Growth Engine with blended performance across paid channels, SEO and more
• Lead CRO and paywall/checkout agenda to lift conversions and order value
• Scale the Landing-Page Machine with an AI-assisted system and robust observability
• Deliver portfolio-wide P&L, balancing acquisition spend against LTV for profitability
• Build a shared KPI tree and a disciplined experimentation programme using analytics tools
• Lead multidisciplinary teams across marketing, CRO, UX and data, aligning stakeholders without formal authority
• Shape product strategy across the portfolio with AI as a differentiator in a trust-driven category

Conocimientos

Growth leadership

P&L ownership

Analytics expertise

Executive presence

Technical product sense

Herramientas

Amplitude

BigQuery

Qlik

Similarweb

Descripción del empleo

We're a fast-scaling technology group operating across multiple locations and products, serving high transaction volumes in a trust-driven category. We're looking for a seasoned growth and product leader to take the reins of our entire growth engine — someone who can move fluidly between strategy, data and hands-on technical execution.

This isn't a marketing role and it isn't a product role. It's both, fused into one mandate, with real P&L accountability and the authority to act across the whole portfolio.

You'll build and lead a new kind of function, one that sits between product and marketing, owns the shared measurement layer, and pushes test-driven thinking and learnings across every business line we run. If you've ever felt growth and product optimisation were artificially separated in the organisations you've worked in, this role is designed to fix that.

What You'll Own

• Own the Growth Engine Take full accountability for blended performance across paid channels (SEM/PPC), SEO and beyond, owning targets like tROAS, CAC and impression share, while closing the gap between desktop and mobile conversion.
• Drive Conversion, Checkout & Payments Lead the CRO and paywall/checkout agenda: funnel diagnostics, large-scale A/B testing, payment-method and PSP/APM strategy, all aimed at lifting conversion-to-paid and average order value.
• Scale the Landing-Page Machine Direct an AI-assisted system capable of producing and iterating hundreds of landing pages, with your team running it independently. Partner with engineering/SRE on deployment, rollback and URL control, and build the observability layer that protects your most business-critical flows.
• Deliver Commercial Results Own portfolio-wide P&L including revenue, margin and profitability by product, market, device and channel, as well as balance acquisition spend against LTV so growth stays profitable, not just loud.
• Build the Data Backbone Build a shared KPI tree and a disciplined experimentation programme, using tools like Amplitude, BigQuery, Qlik and Similarweb to turn data into decisions at speed.
• Lead People & Influence Lead and grow multidisciplinary teams across marketing, CRO, UX and data, and act as the connective tissue with Legal, Finance and Operations, aligning stakeholders without relying on formal authority.
• Shape Strategy at the Top Table Work alongside senior leadership to shape product strategy across the portfolio, using AI as a genuine differentiator rather than a buzzword, in a category where trust and compliance are non-negotiable.

What You Bring

• 15+ years in senior product and/or growth leadership, with genuine P&L ownership at a large-scale, high-volume e-commerce business.
• A technical profile with real depth — you understand how digital products are actually built and shipped, not just how they're marketed. This matters more than almost anything else in this search.
• A track record of scaling profitable growth: measurable impact on CAC, ROAS/tROAS, conversion and LTV — not just traffic.
• Hands-on expertise across performance marketing, CRO, checkout/paywall optimisation, payments and A/B testing at scale.
• Fluency in analytics and experimentation tooling, and comfort with modern deployment, observability and reliability practices.
• Strong executive presence and cross-functional leadership, with fluent English and Spanish.
• A genuine, AI-native curiosity about how these tools change what a growth function can do.

This search is being run confidentially. The hiring company will be disclosed to shortlisted candidates.