Senior Product Manager

Empresa Confidencial; Madrid; Presencial; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

Empresa Confidencial is seeking a Product Manager to own and optimize our website and app as the primary direct sales channel. You will define the product roadmap, map the full customer journey, and collaborate daily with development and UX teams to trim friction and boost conversion from first visit to booking.

You will lead experiments, write clear user stories, and measure outcomes against revenue goals.

Formación

• 5+ years as a Product Manager or Product Owner of transactional digital products with measurable conversion and revenue impact.
• Hands-on, comfortable writing stories, managing backlog, and being the sole product owner.
• UX and CRO expertise with journey analysis and hypothesis-driven testing.
• Proficient in GA4, Mixpanel, Clarity or Hotjar and turning data into decisions.
• Understanding of architecture, integrations and APIs to weigh technical options.

Responsabilidades

• Own the digital channel across website, app and other digital touchpoints.
• Define and maintain the product roadmap aligned with business goals.
• Analyze the customer journey from search to enquiry, booking and after-sales.
• Identify friction and opportunities, formulate hypotheses and run experiments.
• Design and prioritise features for conversion, revenue and UX impact.
• Write user stories, manage the backlog and collaborate with development and UX/UI teams.
• Lead end-to-end product lifecycle from analysis to iteration.
• Collaborate with Marketing to optimise traffic quality and conversion.
• Align digital journey with human support to improve lead closure.

Conocimientos

Product management

Backlog management

User story writing

A/B testing

UX

Conversion optimization

Herramientas

Google Analytics 4

Mixpanel

Clarity

Hotjar

Descripción del empleo

Be the Product Manager of our website and app and turn them into an increasingly relevant direct sales channel. You are the person who understands how our users behave, who defines and prioritises what gets built, who writes the stories and works daily with development and UX, and who is accountable for conversion from first visit to enquiry and booking. A role for doing, not for managing.

• Own the digital channel functionally (website, app and any other digital channel we develop), its evolution and its results.
• Define and maintain the digital product roadmap, aligned with business goals.
• Analyse the full customer journey, from first search to enquiry, booking and after-sales.
• Identify friction, drop-offs and improvement opportunities at every stage of the digital funnel and turn them into hypotheses and experiments.
• Design and prioritise features by their impact on customer experience, conversion and revenue.
• Write clear user stories and acceptance criteria, manage the backlog and run the day-to-day with the development and UX/UI team.
• Run the full product lifecycle: analysis, definition, design, development, launch, measurement and iteration.
• Work with Marketing to understand the source, intent and quality of traffic, and improve its conversion once it reaches the website or the app.
• Work with Sales to connect the digital journey with human service and improve the close rate of leads generated online.
• Define the success metrics of every launch, measure results and decide whether to improve, scale or discard.

Required & Preferred Qualifications

• 5+ years as a Product Manager or Product Owner of transactional digital products, with demonstrable results in conversion and revenue.
• Hands-on experience. You write your own stories, manage your own backlog and are comfortable being the only product person.
• UX and CRO expertise. Experience analysing journeys, identifying friction, forming hypotheses, running A/B tests and improving conversion funnels.
• Advanced use of Google Analytics 4, Mixpanel, Clarity or Hotjar; you can read a funnel, pinpoint where users drop off, and turn data into decisions.
• Understanding of architecture, integrations and APIs, enough to work daily with development and weigh up technical alternatives, without needing to act as an architect.