UK Demand Gen & Partner Growth Lead

Factorial HR; Barcelona; Presencial; EUR 65.000 - 95.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Alan as private health insurance

High-growth, multicultural environment

Wellhub health program

Cobee expense savings

Language classes

Breakfast at office and organic fruit

Nora meal discounts

Pet Friendly

Descripción de la vacante

Factorial is seeking a UK Demand Generation & Partner Marketing Manager based in Spain to build a predictable, multi‑channel revenue engine for the UK, owning strategy from awareness to pipeline. You will work across ABM, paid, events, content, and partnerships, coordinating with Sales, RevOps, and CRM to accelerate revenue growth.

You will test new channels, run integrated campaigns, and optimize ROI while partnering with UK partners to extend reach and impact.

Formación

• 3–5+ years in B2B demand generation or growth marketing (SaaS preferred).
• Strong UK market experience and understanding of UK B2B/SaaS audiences.
• Proven multi-channel demand generation strategy experience.
• Hands-on across paid, CRM/lifecycle, inbound, outbound, events, webinars, content, ABM, and partner marketing.
• Experience partnering with Sales/BDR to generate pipeline.
• Experience with partners or resellers channels.
• Data-driven mindset with ability to optimize campaigns and ROI.
• Strong PM, communication, and stakeholder management.

Responsabilidades

• Own the UK demand generation strategy aligned to pipeline targets.
• Build and execute a multi-channel marketing plan across inbound, outbound, paid, CRM, events, webinars, content, ABM, and partner marketing.
• Develop integrated campaigns around ICPs, industries, accounts, products, and priorities.
• Collaborate with Sales/BDR to drive pipeline generation and conversion.
• Manage paid acquisition and inbound conversion with cross-functional teams.
• Develop lifecycle and re-engagement campaigns to nurture leads.
• Lead outbound and ABM programs with Sales.
• Create partner marketing programs with UK partners and co-marketing activities.
• Advise partners to activate audiences and generate pipeline.
• Own UK events and webinars aligned to campaigns and goals.
• Measure funnel performance and optimize for pipeline, revenue, CAC, ROI.
• Manage budgets and external agencies/vendors.
• Share UK market insights with Marketing and GTM teams.

Conocimientos

Demand generation

UK market experience

Multi-channel marketing

ABM

Partner marketing

CRM & lifecycle

Campaign measurement

Project management

Data-driven

English fluency

Herramientas

HubSpot

Salesforce

Google Ads

LinkedIn Ads

Descripción del empleo

Factorial is seeking a UK Demand Generation & Partner Marketing Manager based in Spain to build a predictable, multi‑channel revenue engine for the UK, owning strategy from awareness to pipeline. You will work across ABM, paid, events, content, and partnerships, coordinating with Sales, RevOps, and CRM to accelerate revenue growth.

You will test new channels, run integrated campaigns, and optimize ROI while partnering with UK partners to extend reach and impact.