Partner Demand Generation Manager Spanish Market

Factorial; Barcelona; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Alan private health insurance

Wellhub healthy life

Cobee

Language classes

Breakfast in the office

Organic fruit

Nora discounts

Free caffeine and theine

Pet friendly

Job summary

Factorial is looking for a Partner Demand Generation Manager to own pipeline generation with partners across Spain and drive growth. You will design and execute joint GTM initiatives across events, webinars, campaigns, partner enablement, outbound plays and more to generate qualified pipeline.

You will work cross-functionally with Sales, Marketing and Operations to optimize partner performance, track pipeline metrics, and own the revenue impact of your partner portfolio.

Qualifications

• Native Spanish and excellent English.
• Strong business mindset with understanding of pipeline generation and revenue growth.
• Excellent communication and stakeholder management skills.
• Able to work cross-functionally with Sales, Partnerships, Marketing and Operations.

Responsibilities

• Own the pipeline generation strategy for a portfolio of strategic partners in Spain, aligning business plans with shared revenue goals.
• Design and execute joint GTM initiatives across multiple channels (events, webinars, campaigns, partner enablement, outbound plays and other growth initiatives) to generate qualified pipeline.
• Partner closely with Partner Account Managers to identify pipeline gaps, define growth opportunities and continuously optimize partner performance.
• Track, analyze and improve pipeline performance through CRM dashboards, monitoring funnel conversion, pipeline creation, influenced revenue and ROI.
• Build scalable demand generation playbooks that can be replicated across partners and continuously test new growth initiatives.
• Coordinate with Sales, Marketing and Operations teams to ensure seamless execution and reporting.
• Act as the main owner of pipeline generation performance for your partner portfolio.

Skills

Pipeline generation

Data-driven decisions

Cross-functional collaboration

Stakeholder management

Analytical mindset

Organizational skills

Tools

HubSpot

Job description

Factorial is looking for a Partner Demand Generation Manager role to own pipeline generation with partners across Spain and drive growth.

What will you be doing

• Own the pipeline generation strategy for a portfolio of strategic partners in Spain, aligning business plans with shared revenue goals.
• Design and execute joint GTM initiatives across multiple channels (events, webinars, campaigns, partner enablement, outbound plays and other growth initiatives) to generate qualified pipeline.
• Partner closely with Partner Account Managers to identify pipeline gaps, define growth opportunities and continuously optimize partner performance.
• Track, analyze and improve pipeline performance through CRM dashboards, monitoring funnel conversion, pipeline creation, influenced revenue and ROI.
• Build scalable demand generation playbooks that can be replicated across partners and continuously test new growth initiatives.
• Coordinate with Sales, Marketing and Operations teams to ensure seamless execution and reporting.
• Act as the main owner of pipeline generation performance for your partner portfolio.

Your Profile

• Native Spanish and excellent English.
• Strong business mindset with a clear understanding of pipeline generation and revenue growth.
• Excellent communication and stakeholder management skills.
• Comfortable working cross-functionally with Sales, Partnerships, Marketing and Operations.
• Highly organized, proactive and data-driven, with strong ownership and execution skills.
• Strong analytical mindset and ability to translate data into action.
• Able to prioritize initiatives based on business impact and make decisions autonomously.
• Passionate about building scalable growth strategies and continuously improving results.

You have a plus if...

• Experience in B2B SaaS, Demand Generation, Partnerships, Sales or Growth.
• Hands‑on experience using AI tools to improve GTM execution, content creation, analysis or operational efficiency.
• Experience owning pipeline or revenue‑related KPIs.
• Experience working with CRMs such as HubSpot.
• Experience managing co-marketing or co-selling initiatives with partners.
• Entrepreneurial attitude with a strong bias for execution.

Perks of being part of our team

• High growth, multicultural and friendly environment
• Alan private health insurance
• Wellhub healthy life (Gyms, pools, outdoor classes)
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Nora discounts
• Free caffeine and theine
• Pet friendly

We welcome applicants from all backgrounds, promote diversity and inclusion, and are committed to equal opportunities for people with disabilities.