Sponsorship & Brand Marketing Manager

Santander Group; Boadilla del Monte; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Competitive rewards

BeHealthy wellbeing programme

Meal subsidies

Job summary

Santander Group is seeking an Advertising & Content Marketing Manager based in Madrid. You will design and execute international sponsorship strategies, manage budgets, and lead brand activation across events, hospitality and content experiences for private banking and Beyond Wealth segments.

The role requires coordinating with internal teams, agencies and external partners, ensuring high-impact brand experiences while maintaining consistency with brand guidelines. A hybrid work model is offered.

Qualifications

• Experience coordinating with multiple internal and external stakeholders.
• End-to-end management of sponsorships, events, hospitality, marketing and brand communications.
• Ability to lead complex projects involving multiple stakeholders, priorities and deadlines.
• Marketing or related education is mandatory; postgraduate or master’s is desirable.
• Desirable training in AI, transformation or automation of processes.

Responsibilities

• Manage main sponsorship assets end to end including SailGP, Formula 1, Golf, Nadal and other partnerships.
• Coordinate rights activation, brand visibility, content, experiences and activities for each sponsorship.
• Act as the bridge between internal teams, sponsored properties, agencies, suppliers and ambassadors.
• Oversee calendars, commitments and activation opportunities; ensure execution and reporting.
• Plan and coordinate hospitality programmes linked to assets and corporate experiences.
• Ensure brand consistency across all touchpoints and geographies.

Skills

Budget management

Negotiation

Agency coordination

Brand sensitivity

Brand identity

Project leadership

Stakeholder management

English proficiency

Education

Marketing or related fields

Masters in related areas

AI / transformation training

Job description

Santander Group is seeking an Advertising & Content Marketing Manager based in Madrid. You will design and execute international sponsorship strategies, manage budgets, and lead brand activation across events, hospitality and content experiences for private banking and Beyond Wealth segments.

The role requires coordinating with internal teams, agencies and external partners, ensuring high-impact brand experiences while maintaining consistency with brand guidelines. A hybrid work model is offered.